![Book Cover](https://blogs.sas.com/content/forecasting/files/2018/08/Operational-Forecasting-Cover-182x300.jpg)
Note: Following is an eight-part serialization of selected content from Steve Morlidge's The Little (Illustrated) Book of Operational Forecasting. What IS a forecast? First of all, we need to be absolutely clear what a forecast is – and what it isn’t. A forecast is a best estimate of future