Customer Intelligence Blog
Evolving relationships for business growth![A social media conference in a book!](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
I read the new book Enterprise Social Media Strategy last weekend and came away from it feeling like I had just attended a useful two-day social media conference. You know the feeling, right? Your head is swimming with ideas from lots of great people who are smarter or braver or
![Eight blogging secrets from a successful corporate blogger](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
One of the most popular blogs for SAS users is the Do Loop blog, where Rick Wicklin presents tips and techniques for statistical programming in SAS, with an emphasis on SAS/IML programs. Even if you're not a programmer, you have to appreciate the way Rick brings statistics to bear on
![Is it something I said? Probably not...](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Late last year I had the pleasure of kicking off a conference in Raleigh, called the Internet Summit. SAS was a title sponsor, and I was tagged with keynote introduction. It was my veritable 2 minutes of fame. I did all of my homework and knew a few interesting facts
![eMetrics San Francisco – SAS is at it again!](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we
![Live tweeting at events - tips and tricks](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes to large events it’s nearly impossible to hit all the places when there are concurrent presentations or
![Contradictory thoughts on key words](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
There are two very different ways to think about keywords on the Web: one is for writers and one is for researchers. Web copywriters are often advised to use keywords that customers type into search engines. Researchers, on the other hand, are told to focus on the words that customers