Customer Intelligence Blog
Evolving relationships for business growthOne of the first things many of us do in the "monitoring and listening" phase of social media engagement is to sign up for Google Alerts. After you sign up for those alerts, one of the things to watch out for are scraper blogs. These sites copy and paste (or
It should come as no surprise that one of the topics of great interest to the customer intelligence community is marketing measurement. And like anything, the better the measurement, the better the potential impact for management. So, to address the topic of marketing measurement for our recent Webinar with the
Influence is something we all want to attain within our respective markets, but questions often arise about what makes someone an influencer: How do you identify influencers in your industry? How influential are they really? How do they influence their audience? Where does their influence begin and end? How can
Seth Godin, bald. Mitch Joel, bald. Greg Verdino, bald. Stacey Alexander, bald. Yes, you heard that right. Former SAS intern, Stacey Alexander, who blogged here frequently last summer, is shaving her head. But no, she's not really doing it to join the bald social media guru club. Instead, she's doing
I’m here at the what might be the biggest gathering of social media minds, Austin’s annual South by Southwest Interactive conference. With over 15,000 interactive registrants this year, many brands, big and small, are looking for innovative ways to grab the attention of SXSWI attendees who, by nature, suffer from
This is my first post on this blog so let me introduce myself. I am Will Waugh – I am responsible for campaign management, channel optimization and marketing investment for Financial Services in the US. I am a B2B marketer with some big time business challenges. Traditional campaign management means