Customer Intelligence Blog
Evolving relationships for business growth
Artificial Intelligence (AI) has caught everyone's attention in recent years, mainly because of its disrupting nature which gives it enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) is an area that offers immense opportunity for organisations to differentiate. Welcome to the experience economy
I promised in my previous post on automated segment comparisons that I would reveal more about how SAS measures differences between segment profiles. To recap, we wanted to have a method that would determine: If two segments are different in a meaningful way. By how much? What descriptive attributes best
A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a