Customer Intelligence Blog
Evolving relationships for business growth![Free Whitepaper – Tells you how to be more relevant to your customers](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Summary In this free white paper, Customer Intimacy: The Pharma Challenge (click to download the PDF), industry leaders weigh in on how pharmaceutical companies can become more relevant to their trifecta of customers: physicians, payers and patients. Featuring Goutam Chakraborty, Professor (Marketing) and Founder of SAS and OSU Data Mining
![FreshDirect and Gilt Groupe discuss customer analytics at CRM Evolution 2011](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Once again, SAS is happy to be involved in CRM Evolution 2011 as a Platinum Sponsor. This year, CRM Evolution—the annual event of CRM Media, publisher of DestinationCRM and CRM Magazine—is happening at the New York Hilton, August 8-10. Last year, our CRM Evolution 2010 sponsorship included two SAS customers,
![4 Goals for a great panel discussion](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Last week, I had the pleasure to attend a great session with noted speaking authority Bart Queen. The session was titled, “The Power of Many” and it included 4 communication goals and tons of other great tips on how to drive your message through the use of panel discussions. Here
![4 Ways to improve your conversion strategy](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
As a marketer, we must constantly think about engagement and conversion strategies with our customers and prospects. Specifically, B2B digital marketers have been holding some of their best content hostage behind registration pages. Even though conversion numbers continue to dwindle, this tactic is still the cornerstone for lead generation. We
![Dream big with customer analytics](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Our friend Martha Rogers recently blogged about her trip to Arkansas for a Walmart Analytics Day. She says, "I can tell you that up close, the folks here believe the customer is number one. It's even part of the 'cheer' that the hundreds of people here did. Loudly." You should
![The multichannel campaign management triple play](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Is SAS doing the right things when it comes to multichannel campaign management? In a nutshell, this is the question Gartner asked and recently answered by naming SAS a leader in their latest research report: Gartner’s Multichannel Campaign Management Magic Quadrant. The report highlights our advanced optimization and analytical capabilities,