Customer Intelligence Blog
Evolving relationships for business growth
At the online “flash sale” retailer Gilt, success comes from breaking through the clutter, and from ensuring that their offers matter in the grand scheme of their customers' lives. And with more than 8 million "members" (potential customers), they've managed to create a culture where customers are the company’s biggest advocates and evangelists. So how
Last weekend, I took my nine-year-old son to a batting cage to get ready for his upcoming baseball season. He's a natural athlete, but soccer has been his full-time sport of choice for the last two years, so he needed some reps swinging the bat to switch gears to baseball. As
“Data is a precious thing and will last longer than the systems themselves.” –Tim Berners-Lee, inventor of the World Wide Web Last year, the International Institute for Analytics (IIA) and SAS published the research report, “Big Data in Big Companies,” written by Tom Davenport and Jill Dyché. For this report, they