Customer Intelligence Blog
Evolving relationships for business growth
SAS will be at the DMA2011 conference in Boston on October 1-6, 2011, sponsoring David Meerman Scott in the Thought Leadership Series. David is a noted marketing strategist and author of seven books on marketing and PR, including The New Rules of Marketing and PR. His session is titled, 'How to
At the end of Todd Wheatland's presentation, "Transforming a large organization into a content machine," at Content Marketing World, he offered a top ten list of tips for creating corporate content. I've pulled a few tips from his list and added in others from earlier in his talk that resonated
I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on
In my last post, titled The Multichannel Campaign Management Triple Play, I talked about the three main customer challenges that we solve with our Customer Intelligence solutions – namely finding the best growth opportunities, taking the best marketing action, and then maximizing cross business impact. I promised I would be back to
Is Google+ the new David to Facebook’s Goliath? In my opinion... No. But, that doesn’t mean it isn’t becoming a viable social media channel that has made significant leaps and bounds in the way we approach social media networks. Let’s look at the “pluses” and minuses of the channel and
If you dabble (spend every waking moment) on Facebook like some people, you will have probably noticed that Facebook introduced, not only some new features in the last few months but, also new focuses. Most of these changes increase the usability of the channel (and ultimately drive old school users