Customer Intelligence Blog
Evolving relationships for business growth
In my role as a customer intelligence advisor, I have the privilege to work with a wide variety of organizations. From retailers to the banking sector, whether ‘B2C’ or ‘B2B’ oriented, one constant is the increasing adoption of data- driven marketing. But even so, we still come across the occasional "strange situation." Often, such "strange
Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive the online ads they see and offers they receive. It’s a free service provided by Acxiom, a supplier of marketing data for businesses. Yes, a data broker.
"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was leading-edge at the close of the 19th century and soon became a competitive advantage for Mr. Field's namesake department store empire.