Customer Intelligence Blog
Evolving relationships for business growth![Increase productivity - can your solution do that?](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
This is the third in a series of four posts that focus on how marketing solutions can help marketing fulfill its role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill - to drive profitability, to increase productivity, and to be
![Drive profitability - can your solution do that?](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
This is the second in a series of four posts that focus on how marketing solutions can help marketing fulfill lits role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill, being to drive profitability, to increase productivity, and to be pervasive. This
![Olympic inspiration for marketers](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
The opening ceremonies for the 2012 summer Olympic Games in London, England are about to start and I could not be more thrilled. The Olympics are the pinnacle in the world of sports and the opening ceremonies are a phenomenal opportunity for people all over the world to burst with pride as
![Revenue, profit and loss leaders – caveat emptor!](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
For those that didn’t study Latin or law, caveat emptor quite simply means “buyer beware”. David Reibstein, the William Stewart Woodside Professor, Professor of Marketing at Wharton Business School and author of “Marketing Metrics: 50+ Measures Every Manager Should Master” says that marketers chase growth, but few get very specific
![Social media marketing...what you really should be measuring](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Welcome back to the jaw-dropping discussion on what really matters in your social media strategy. Harkening back to Katie Paine’s amazing presentation at the recent SAS Government Executive summit, there are six steps to measuring what really matters in a social media campaign: Define the expected goals. If you were climbing
![Katie Paine's six myths about social media marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Recently, SAS had the pleasure of hosting Katie Paine, social media maven, expert on media measurement, and author of Measure What Matters, at the SAS Government Leadership Summit in Washington D.C. The session was jam-packed with the usual drool-worthy stats and figures covering the current status of the social media