Customer Intelligence Blog
Evolving relationships for business growth
In case you've missed it, our friends from Down Under have written some great posts about customer intelligence on our sister blog, Left of the Date Line. Each one of our colleagues have a few posts, so here is a summary of my favorites, which I encourage you to read:
We have experimented with Twitter chats here at SAS, including a lively #statchat that we hosted two years ago for World Statistics Day. Likewise, our publications team has hosted a few fun Twitter chats with SAS book authors. Outside of SAS sponsored chats, I've also participated in and really enjoyed watching
It should be no surprise that our marketing department here at SAS has a strong culture of measurement and accountability. As a result, it should shock nobody that we actually use our own customer intelligence solutions to help achieve our continuous improvement. My colleague, Matt Fulk, heads up the team that has been
17 days ago, I posted Olympic inspiration for marketers and in it I shared a few good lessons for marketers from the Games. With a long-term focus, discipline, results orientation and teamwork, all sorts of victories are possible - for both athletes and marketers. Those same lessons have been validated
A weekly ritual at our house is to pore over the local Sunday newspaper print edition and drink big mugs of strong coffee. My wife and I take different sections, we discuss various items that strike us along the way, and we can often have the world's problems solved by noon. It's very
This final post in the series on how marketing solutions will fill a role in the organization of the future focuses on the idea of pervasive positive impact. Previously, we've examimed the first two elements of customer intelligence (CI) or integrated marketing management (IMM) solutions that will serve you well into the future - profitability and