Customer Intelligence Blog
Evolving relationships for business growth![Balancing consumer privacy and effective marketing](https://blogs.sas.com/content/customeranalytics/files/2013/06/Linda-A.-Woolley.jpg)
When it comes to online customer data, marketers today have to balance a fine line between consumer privacy and effective marketing. The problem is that it’s quite easy for marketing to be intrusive, annoying and even creepy, so there is a risk that the abusers in our industry may prompt legislation
![Fatherly advice for marketers on Father's Day Family togetherness - the best Father's Day gift!](https://blogs.sas.com/content/customeranalytics/files/2013/06/Fathers-Day-Family-2.jpg)
Today is Father’s Day in the United States, so as I did on Mother’s Day with advice from moms, I gathered fatherly advice from my coworkers, and my friends and colleagues in other organizations to see if I could relate the words of wisdom to marketers. For some, the dads have chosen to
![Seth Godin's rules for marketing in the new economy](https://blogs.sas.com/content/customeranalytics/files/2013/06/Seth-Godin-Headshot.jpg)
Are you invisible or remarkable? That's the question that Seth Godin believes that marketers should ask themselves in the new economy and there are 3 simple reasons why: All media is now optional - no one is going to look at your tweet or open your junk mail unless they
![Six ways better speaking makes better marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Hi everyone! I'm excited to be a new contributer to this blog - I've taken the road less traveled when it comes to marketing. My goal out of college was to see the world which landed me in the travel industry. I later became a Certified Meeting Planner and Events Project Manager,
![Why focus on integrated marketing?](https://blogs.sas.com/content/customeranalytics/files/2013/06/IMW_image.jpg)
Integrated marketing is a very broad view of marketing as a circular ecosystem that integrates people, processes and technologies in a process from concept/idea, through planning and resource allocation to execution, evaluation and analysis that feed back into ideas and planning. That definition comes from Gartner's "Magic Quadrant" report on Integrated Marketing Management.
![Should pharma companies try to delight customers?](https://blogs.sas.com/content/customeranalytics/files/2013/05/1Urbaniak1.jpg)
Pharmaceutical companies (“Pharma”) operate in a very complex environment – to begin with, their customer is usually referred to as “the patient” and it gets more complicated from there. The relationship between Pharma and the patient is not always a direct one, and whether or not the customer is “delighted” often