Customer Intelligence Blog
Evolving relationships for business growth
Black Friday might seem like a long time ago now, but the impact of this new phenomenon in the UK still ripples. Retailers such as Dixons Carphone embraced the shopping day and once the results were tallied, that turned out to be a good move. The retailer attributes the success to careful planning
‘These shoppers ain’t loyal’: The sentiment expressed in "Loyal," a song by American singer Chris Brown, struck a cord with me, particularly around consumer behaviour. Whilst Brown may be decrying the erosion of loyalty in a very different setting, it's not a stretch to imagine how his lyrics might ring
Scene: My living room. After a long day, nothing sounds better than an evening spent enjoying a beverage and scanning my favorite news magazine while nestled in a deep-backed chair. A few pages in, I notice oddly-specific advertisements with somewhat personal messages. Since when did news magazines start advertising wedding