Customer Intelligence Blog
Evolving relationships for business growth![10 tips to avoid talking at your audience](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
How do you feel when someone is talking at you? It's not quite the same as someone talking to you, is it? When someone talks to you, they might be using your language or even matching your rhythm. By contrast, someone talking at you seems like they're more interested in what they want to say and less on what you want to
![Why marketers need data visualization A table of contents lets you quickly find something in a book - often at a glance.](https://blogs.sas.com/content/customeranalytics/files/2013/09/11-Table-of-Contents.jpg)
Have you ever tried to find something quickly in a book? Say it's a book you've never read before - how do you approach it? You look first for the table of contents, right? We've all done it hundreds of times - if you scan the table of contents, you should quickly figure out what
![Why marketers should care about data privacy Institutional misuse of data - well documented in places such as Budapest's Terror House museum.](https://blogs.sas.com/content/customeranalytics/files/2013/09/1-Budapest-Terror-House.jpg)
The issue of data privacy has gotten a lot of attention lately, thanks in part to revelations by Edward Snowden and his kiss-and-tell with the press about several top-secret United States and British government mass surveillance programs. It doesn't matter that this is not a new issue, nor that his revelations specifically
![Effective marketing includes digital asset management Effective digital asset management has multiple layers.](https://blogs.sas.com/content/customeranalytics/files/2013/09/Digital-Asset-Management.jpg)
When I think of digital assets, I become quickly overwhelmed. Just the volume of digital assets is mindboggling, without even accounting for how many individuals touch each digital asset before it is complete. Added complexity comes from organizational factors, such as legal review and standards, other internal departments' needs, multiple locations, subsidiaries,
![Five tips to align your marketing and their IT U.S. Navy Blue Angels pilots in perfect alignment. Photo by Barry Butler, Chicago, Illinois](https://blogs.sas.com/content/customeranalytics/files/2013/09/1-Barry-Planes.png)
My wife often jokes about the early years of our marriage, when her perspective was "what's mine is mine and what's your's is mine." And my retort is usually, "I learned early to understand exactly who's the boss." Fortunately, it wasn't exactly like that, but we both agree we each started out
![Measure to manage, but optimize to manage well](https://blogs.sas.com/content/customeranalytics/files/2013/08/1-MO-workflow-diagram.jpg)
One of the most often repeated quotes in business is, "If you can't measure it, you can't manage it." It's attributed to the late management consultant Peter Drucker, and it's become so ingrained in business parlance that it's almost cliché. And people still say it for one simple reason - it's true. Even in