Customer Intelligence Blog
Evolving relationships for business growth
Things haven’t changed as much as you’d think. Some 14 years ago, as a young whippersnapper in customer analytics PR, my interviews often centered on tearing down silos and building a 360-degree customer view. Still do. But while we mulled over the mechanics of understanding the customer through analytics, we
The unstoppable rise of the data scientist in marketing has transformed the industry. Previously seen as creative, intangible and emotional, marketing has gone under the knife of measurement and awoken in a strange new binary world. But before we consign creativity to the work of algorithms and witticisms to machine
Once again Mother’s Day has arrived and we all should take a moment to honor our moms. To that end, I’d like to reprise a post from two years ago, Happy Mother’s Day: advice for marketers from moms, and add some more motherly advice to guide us in marketing. Many thanks to