Customer Intelligence Blog
Evolving relationships for business growth![Strategy shift: How CMOs are leading data-driven marketing (part 2) One panel discussion at this executive event focused on the changing role of the CMO.](https://blogs.sas.com/content/customeranalytics/files/2013/10/Argyle-Philly2.jpg)
As technology has changed the way people communicate, do business and generally lead their lives, CMOs have shifted their strategies to lead data-driven marketing in ways that maximize new opportunities and mitigate new risks. As the second in a two-part blog post, I’m sharing the recurring themes I’ve taken away
![Strategy shift: How CMOs are leading data-driven marketing (part 1) American Red Cross's Banafsheh Ghassemi with Teradata's Lisa Arthur at the Argyle CMO Forum in Philadelphia.](https://blogs.sas.com/content/customeranalytics/files/2013/10/Argyle-Philly1.jpg)
Technology has dramatically changed the way people communicate, do business and generally lead their lives. It’s increasingly online, and it’s increasingly mobile. In turn, those technologies have created tons of data-driven marketing opportunities, and it turns out that there are some recurring themes in how CMOs are leading the charge. Big
![What's an acceptable excuse for sloppy marketing? One offer for twerking classes, one offer for pole-dancing classes and one offer to meet 50+ singles in my area.](https://blogs.sas.com/content/customeranalytics/files/2013/10/111-sloppy-marketing.jpg)
I have a challenge for you - guess which of these three email offers below are what I consider "sloppy marketing." Base your decision on these demographics- the recipient is a 50-year old married male with two kids at home, has stable employment, is a homeowner with a good credit rating, active
![Merging of the minds - the topic of marketing accountability](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
I recently had the pleasure of moderating a panel focusing on the top of Marketing Operations, which included Kim Collins of Gartner, Cedrick Shelly of State Farm Insurance, and Stephan Nobs of SAS. This panel was extremely timely as we move into the coming year and hear so much about the topic of marketing
![Four marketing lessons from Microsoft's Bing it On campaign](https://blogs.sas.com/content/customeranalytics/files/2013/10/1-Bing-it-On.jpg)
Who doesn't love a side-by-side taste test? You get to choose for yourself - awesome! For me, the ultimate taste test is the Pepsi Challenge (Pepsi Cola vs. Coca-Cola), a key feature of the "Cola Wars" since 1975. It's very simple and very effective - even for the audience. So for
![Market like Walmart for marketing growth and innovation](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
It’s very telling that every Walmart greeter has an inviting phrase emblazoned across the back: “How may I help you?” That simple question and the presence of the greeters in the stores speaks eloquently to the customer-centricity of Walmart, which has been instilled in their organizational culture from the very