Customer Intelligence Blog
Evolving relationships for business growth![Marketing optimization: Five lessons learned at a major US bank](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Five years ago, banking’s Holy Grail was knowing customers and providing them with the best offers. Today, the goal is still knowing customers — but the ultimate goal is providing the best customer experience. That may involve an offer – or it might be something else. And figuring out what
![Shedding light on Hadoop for marketing Learn about Hadoop if you care about Big Data.](https://blogs.sas.com/content/customeranalytics/files/2013/11/Sun-in-Smokies.png)
The recent uptick in buzz around Hadoop caught my attention, and as always, my what’s-in-it-for-me filter kicked in, so I started sniffing around. It turns out that Hadoop brings some big advantages to the world of data that we marketers depend on so much, and as a result, I think
![Why marketing should speak data - the language of business Sir Terry Leahy is former CEO of global retail giant Tesco.](https://blogs.sas.com/content/customeranalytics/files/2013/10/11-Tesco-Leahy.jpg)
Sir Terry Leahy speaks with the clarity and purpose of someone used to speaking the language of data. When he was CEO of global retail giant Tesco, he presided over an organization that became the UK’s biggest retailer and enjoyed sustained robust growth - more than 10% annually over 20
![Being customer focused really works! Harry & David is a leading purveyor of premium gift baskets of food & beverage.](https://blogs.sas.com/content/customeranalytics/files/2013/10/111-Harry-David.jpg)
We as marketers always try to secure the customer at the center of our universe. We learned this basic truth from early years as marketers but often times we stray from that guiding principal. We get distracted by product development, product innovation, chasing that next shiny object and the buzz we can
![Turning book lovers and sports fans into brand evangelists Joe Torczon from Scholastic Books and Anthony Perez from The Orlando Magic with Hillary Ashton from SAS.](https://blogs.sas.com/content/customeranalytics/files/2013/10/11-Magic-Scholastic-Panel.jpg)
Picture your "typical" sports fan - body paint, tailgating, banners on the car, and so on. You can easily imagine that person as a brand evangelist. Now think of someone you know who loves to read. Would you ever put the sports fan and the book lover in the same
![3 ways to retain top talent Mark Jeffries, Keynote speaker at the Premier Business Leadership Series conference.](https://blogs.sas.com/content/customeranalytics/files/2013/10/11-Mark-Jeffries.jpg)
Considering the large investment every organization makes in people, the impact of hiring and retaining talent can’t be overstated. With the pace of change facing most marketing organizations, what I see specifically is the need to find and retain people that are innovative, agile and anything but complacent. A tall order?