Customer Intelligence Blog
Evolving relationships for business growth![Analysts validate SAS leadership in marketing solutions Like a lighthouse, analyst validation helps you steer clear of hazards.](https://blogs.sas.com/content/customeranalytics/files/2014/03/Lighthouse.png)
As customers have grown more demanding and empowered, the role of marketing as steward of the customer relationship has evolved to be more strategic in the enterprise. And with that evolution comes a greater need to validate vendor claims of superiority. Analyst firms offer advice and research through their publications,
![Why SAS customers get it right for marketing Being customer-centered is more important than ever.](https://blogs.sas.com/content/customeranalytics/files/2014/03/Digital-Target.jpg)
When you are making a big, important purchase there are few things more helpful than seeing how well things are going somewhere else. It's better than merely "kicking tires" because it's really happening somewhere else and in their own way, that other organization is putting customers at the center of their strategy. To that end,
![How to put the customer at the center of your strategy #SASEC14](https://blogs.sas.com/content/customeranalytics/files/2014/03/SAS-Global-Forum-Executive-Conference.jpg)
Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all - analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point. It's no coincidence that leading organizations, such as the world's biggest retailer,
![Want to snag attention? Mention cat videos. Pandora came as a package deal with my wife when we got married.](https://blogs.sas.com/content/customeranalytics/files/2014/03/Pandora1.jpg)
People love to joke about "watching cat videos" as the epitome of wasting time. Or they don't joke, but express amazement at "how you seem to get sucked in so easily watching cat videos. I am not one of those people that watches cat videos, so you can put me in
![The digitization of everything – its impact on the CMO/CIO relationship](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve. The digitization of everything is doing three primary things: Increasing
![The digitization of everything — its impact on customer experience](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
It’s 10:30 in the morning, and her Jawbone buzzes. Jane is notified that she’s been sitting too long, and her meeting is ending anyway. She rises up from her booth at the coffee shop, bids her associate good bye, and walks through the mall towards the parking lot. Her device