Customer Intelligence Blog
Evolving relationships for business growth
Starbucks is a company that has amply demonstrated that it’s about far more than pouring a cup of coffee. Their famous CEO Howard Schultz has boldly led the company to take on social impact initiatives that give their customers the opportunity to participate in those initiatives. Not all of the initiatives
I learned the hard way years ago that writing succinctly is hard work – and worth all the effort. Thanks to a stringent marketing professor who insisted all case write-ups be submitted on a single sheet of paper, I developed a genuine appreciation for good, clean writing and a similar
Today most companies engage in direct marketing to communicate with their customers. If you work on a campaign management team, you are probably sending emails, SMS, letters (you can admit it - you are still doing it!) and also using call centers in order to extend offers to your customers. Some companies use analytics to choose