Customer Intelligence Blog
Evolving relationships for business growth
“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.” - Donald Rumsfeld Welcome to the
One interesting outcome of regulatory reform in health care is seeing the use of the word "customer" filter into the dialogue in the industry. The context for that development in the United States’ health care industry is upheaval not seen in any sector of the economy since the government-mandated breakup
Come along with me on a journey through the Big Data Archipelago. It involves "visiting" a series of islands - an archipelago if you will - that each present a different opportunity to find value in big data. Big data is arguably one of the most overhyped buzzwords in business
As the best of the best golfers converge in Pinehurst, NC at the US Open Golf Tournament, it seems only natural to relate golfing to marketing optimization. I assure you this is not a stretch - please read on. You see, everything in life is an optimization problem that must be
According to The DMA, no single channel can win out anymore because today, it’s about being wherever customers are, giving them relevant messages, and making sure that each interaction is intelligently connected to the next. All that means delivering great customer experience across any and every channel: web, social, mobile,
Integrated marketing is no longer optional - no single channel can win out any more. Marketers must deliver great customer experience through truly integrated marketing, across any and every channel: web, social, mobile, broadcast, email, in-store, outdoor and beyond. Those experiences can be tailored effectively by listening to the voice