Customer Intelligence Blog
Evolving relationships for business growth
At the online “flash sale” retailer Gilt, success comes from breaking through the clutter, and from ensuring that their offers matter in the grand scheme of their customers' lives. And with more than 8 million "members" (potential customers), they've managed to create a culture where customers are the company’s biggest advocates and evangelists. So how
Last weekend, I took my nine-year-old son to a batting cage to get ready for his upcoming baseball season. He's a natural athlete, but soccer has been his full-time sport of choice for the last two years, so he needed some reps swinging the bat to switch gears to baseball. As
“Data is a precious thing and will last longer than the systems themselves.” –Tim Berners-Lee, inventor of the World Wide Web Last year, the International Institute for Analytics (IIA) and SAS published the research report, “Big Data in Big Companies,” written by Tom Davenport and Jill Dyché. For this report, they
Modernizing your software infrastructure is vital to remaining an efficient and competitive organization. Operating on legacy environments often leads to a disproportionate amount of time, resources, and money being spent attempting to maintain and/or operate these older environments. Recently, we got the chance to hear from one of our customers
Having just gotten three emails in the last month that begin with "Dear Andrea," I can't tell you enough how important the topic of data hygiene is for marketers. I can assure you that addressing a person named John Balla as "Andrea" is the fastest way to get John Balla to disregard your message and
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former Netscape CEO Have you read Tom Davenport’s “Data Scientist: The Sexiest Job of the 21st Century” article in the Harvard Business Review or Jill Dyché’s fun take-off, “Why