Customer Intelligence Blog
Evolving relationships for business growth![5 hurdles companies face when investing in data-driven marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
In my role as a customer intelligence advisor, I have the privilege to work with a wide variety of organizations. From retailers to the banking sector, whether ‘B2C’ or ‘B2B’ oriented, one constant is the increasing adoption of data- driven marketing. But even so, we still come across the occasional "strange situation." Often, such "strange
![60 Minutes got it wrong: data brokers aren’t evil](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive the online ads they see and offers they receive. It’s a free service provided by Acxiom, a supplier of marketing data for businesses. Yes, a data broker.
![Seven benefits from using marketing analytics Sunset over Marshall Field's Chicago, circa 2014](https://blogs.sas.com/content/customeranalytics/files/2014/09/Chicago-Sunset.jpg)
"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was leading-edge at the close of the 19th century and soon became a competitive advantage for Mr. Field's namesake department store empire.
![Five ways to drive value through marketing in a digital world Once a straigh line, now engagement with your company is a web of interactions.](https://blogs.sas.com/content/customeranalytics/files/2014/09/Sample-Digital-Network.jpg)
“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.” - McKinsey & Company With all of the latest buzz around digital marketing and the importance of diving in and riding the digital wave
![Introducing the Big Data MOPS series](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
Big data – or whatever you prefer to call it – is a game changer for marketers and throughout the enterprise. And not to mince words: If you’re not using big data to improve your business – e.g., revenues, profits, operational efficiencies, decision making, etc. – then don’t do big
![SAS is a leader again in the Forrester Cross Channel Campaign Management Wave The leadership position SAS has earned comes from a strong offering and a strong market presence.](https://blogs.sas.com/content/customeranalytics/files/2014/09/CCCM_Wave1.png)
Forrester Research, Inc. recently published its latest biennial "Cross-Channel Campaign Management (CCCM) Wave" evaluation. For the third CCCM Wave evaluation in a row, SAS is cited as a "Leader" by the leading technology analyst firm. This evaluation is the most comprehensive study of its kind in the Customer Intelligence space,