Customer Intelligence Blog
Evolving relationships for business growth
When it comes to the SAS web experience on sas.com, support.sas.com (and more), we have a vision and mission to create experiences that connect people to the things that matter – quickly, easily and enjoyably. You could say that we’re a user-task-focused bunch of web people here, and so whether
For those of you using SAS Customer Intelligence 360, or generally just interested in the space around web content targeting and personalization capabilities, I wanted to share the latest with what we’re doing at SAS. As the SAS web experience division, we use SAS Customer Intelligence 360 on sas.com for
The analytical community is getting increasingly interested the concept of attribution. And while much of this is focused on digital marketing attribution, I want to take a step back to describe the wider application of attribution and the traditional techniques that can be used to solve a range of attribution