Customer Intelligence Blog
Evolving relationships for business growth
Presenter: Bert Dumars (@Bwdumars), Vice President E-Business & Interactive Marketing for Newell Rubbermaid From the program: Bert has worked with many departments through the Newell Rubbgermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and
The following entry is reposted from the sascom voices blog, and was contributed by David Hughes, SAS VP of Sales for Europe, Middle East, Africa and Asia Pacific. I hope you enjoy reading his words, as there are important lessons for marketers in the examples he uses to illustrate the
How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing