Customer Intelligence Blog
Evolving relationships for business growth
For the first time this year, our M2010 Data Mining Conference marketing team decided to give Facebook advertising a try. I ran a split test, to test the criteria used to identify the reach (keywords versus SAS connections). At the end of the week, my ads had received 517 clicks
As a kid growing up on the farm, I knew the difference between good quality tools and cheap imitations. Farm equipment was very unforgiving to tools, so the cheap imitations wouldn’t last long. Fast-forward to being an adult living in a suburb of Minneapolis, and I quickly became a fan
My colleague at SAS, @WaynetteTubbs, is editor of our technical e-newsletter and the Risk Management Knowledge Exchange. Waynette made a great point in this week’s SAS Tech Report that helps us move away from the echo chamber that is social media. We spend a lot of time talking to social