Customer Intelligence Blog
Evolving relationships for business growth
Which new channel is winning with the customer? Given the current hype about social media as a marketing channel I thought it might be nice to see how our respondents in the Pleased to Meet You survey responded to this channel. In particular we will compare it to the mobile
SAS is once again a proud sponsor of the eMetrics Marketing Optimization conference, happening in New York City on October 19-21, 2011. One of the ways to participate in eMetrics that we have found the most engaging is by hosting a “Marketing Lab.” Marketing Labs are designed to allow the
I just returned from a vacation to the Pacific Northwest. What a place! The highlight was a whitewater rafting trip we took on the White Salmon River in Washington. The trip is scenic and chaotic. The track of river we ran delivers a steady barrage of class 3-4 rapids and