Customer Intelligence Blog
Evolving relationships for business growth
It's remarkable how the women my life really like shopping at the different Chico's FAS stores. I think a big reason is that somehow they manage to deliver a boutique experience for every customer at all their stores. That's not an easy feat when you run over 1,000 stores nationwide under 4 different brands: Chico's, White
The Economist Intelligence Unit recently published a report that highlights some C-suite dynamics that remind me of that childrens' game "monkey in the middle." The report details multiple ways in which surveyed CMOs believe one thing about the role of marketing in the company, and then their other functional peers (CIO,
As we turn the calendar to a new year, we tend to take a look at our lives and make some goals for improvement. Maybe it involves fitting in our favorite pair of jeans again or finally starting the next great American novel. Change and improvement are second nature in