Customer Intelligence Blog
Evolving relationships for business growth
When I think of digital assets, I become quickly overwhelmed. Just the volume of digital assets is mindboggling, without even accounting for how many individuals touch each digital asset before it is complete. Added complexity comes from organizational factors, such as legal review and standards, other internal departments' needs, multiple locations, subsidiaries,
My wife often jokes about the early years of our marriage, when her perspective was "what's mine is mine and what's your's is mine." And my retort is usually, "I learned early to understand exactly who's the boss." Fortunately, it wasn't exactly like that, but we both agree we each started out
One of the most often repeated quotes in business is, "If you can't measure it, you can't manage it." It's attributed to the late management consultant Peter Drucker, and it's become so ingrained in business parlance that it's almost cliché. And people still say it for one simple reason - it's true. Even in