Customer Intelligence Blog
Evolving relationships for business growth
We as marketers always try to secure the customer at the center of our universe. We learned this basic truth from early years as marketers but often times we stray from that guiding principal. We get distracted by product development, product innovation, chasing that next shiny object and the buzz we can
Picture your "typical" sports fan - body paint, tailgating, banners on the car, and so on. You can easily imagine that person as a brand evangelist. Now think of someone you know who loves to read. Would you ever put the sports fan and the book lover in the same
Considering the large investment every organization makes in people, the impact of hiring and retaining talent can’t be overstated. With the pace of change facing most marketing organizations, what I see specifically is the need to find and retain people that are innovative, agile and anything but complacent. A tall order?