Customer Intelligence Blog
Evolving relationships for business growth
The Social Media phenomenon, coupled with the recent and seismic economic shift, is forcing marketing leaders to rethink their priorities and methods. More and more of us are realizing that yesterday’s results, including the process that delivered those results, are out of alignment with today’s focus. It turns out Twitter,
I'm really pleased and excited that my friend and colleague Alison Bolen is becoming a contributor to this blog. Alison has been one of the most dedicated, vocal and tireless advocates of the value of social media to SAS, even before I started working here. A lot of the progress
I realized as I was reading blog posts from the SAS Global Forum conference in Seattle earlier this month, that there was a lesson to share about all the different types of posts I was seeing. If you're like most conference attendees, you're thinking, "Who has time to blog while
Hi, I'm Alison. I've been blogging at the sascom voices blog for the past few years and recently moved into a new role as editor of blogs and social content for SAS. Right now, I'm focusing a lot of my time on developing our blogging program and coaching SAS employees
On a recent trip to SAS, Paul Greenberg shared his thoughts and ideas about marketing and social media. He pointed out that the rise of social media is not simply a change in how we do business; it signals a deeper transformation in how humans communicate online. Paul cited examples,
Just the other day, we had our regular review meeting with our advertising account team, where we look at our inventory of ads, check their performance and discuss any needed refinements and next steps. During that review, we considered our plans to promote our new Social Media Analytics solution, which