Customer Intelligence Blog
Evolving relationships for business growth
The value of big data has less to do with the sheer quantity of the data, and is more about an opportunity to take a new view of the world. That's the thought that Viktor Mayer-Schonberger, the Oxford University Professor known for his expertise on big data shared in his keynote session at the
My colleague Kelly McGuire recently teamed with Associate Professor Breffni Noone at The Pennsylvania State University to study the role of reviews and ratings and price on purchase decisions in the hotel sector. Their findings confirmed the relationship linking ratings and reviews with quality and value perceptions of hotel room purchases that they'd found
Communicating with prospects and customers is one of the most important roles we have in the SAS Marketing Contact Center, and live chat is one of the most popular channels. We gain valuable insights from the transcript data, and our data has also shown that we enhance our website visitors'