Customer Intelligence Blog
Evolving relationships for business growth
I have the good privilege to work with colleagues that represent all the best qualities of data-driven marketers. Jenn Chase and Matt Fulk lead our Marketing Services team, which has collaborated with me and my peers in dramatically improving our marketing results by using our own Customer Intelligence solutions. This "drinking
When you value something, it’s worthwhile. It’s desirable, important or useful. An activity that’s worthwhile is one that creates value in some way, and therefore should be safeguarded. That’s the premise behind a landmark study commissioned by the DMA's Data-Driven Marketing Institute called, The Value of Data: Consequences for Insight,
The following post originally appeared on the DMA Advance blog, republished here with permission and gratitude. It was written by Stephanie Miller, VP at DMA and Chair of the Program Committee for their conference, NCDM13: Where Marketing Meets Big Data. The secret glue between IT and marketing departments is big data.