Customer Intelligence Blog
Evolving relationships for business growth![Five key lessons of the Old Spice campaign for enterprise social media marketers](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the
![New Coca-Cola Facebook scam reminds us that common sense is a good thing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Mashable.com is a great place to keep up-to-date on the happenings in social media, and their @Mashable Twitter account is my personal social media canary-in-the-coal mine. Today they're warning us about a new Facebook scam centered around a video that promises to reveal the "truth" about Coca-Cola. If you click
![Using SAS to Develop a B2B Lead Nurturing model](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Rewind to the summer of 2009. Kings of Leon’s Use Somebody was burning up the charts, Pixar’s Up was collecting a fistful of Academy Award nominations, and SAS’ marketing organization was committing to take our digital marketing efforts to another level. SAS, deeply interested with the challenge of nurturing sas.com
![Advertising: To gate or Not to gate (Part II)](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Thanks for your feedback on this topic. As promised, I am circling back on the Advertising: To Gate or Not to Gate post I wrote in late April. As you'll recall, I initiated a little experiment to offer one of our assets via an online ad without registration. For a
![Top 6 reasons to start a company blog](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
If you need a quick, simple elevator pitch for why your company should have a blog, don't miss the post Corporate Blogs: How's Your Elevator Pitch These Days? from Conversation Agent, which includes elevator pitches from popular social media pros. If you'd like a longer explanation for why blogs matter
![Banking is not about credit and risk. It's about people.](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Here's something you don't expect to hear from a banking executive: "The best thing that happened is the financial crisis." Of course, Tonny Rabjerg is not your standard banking executive. He's the Vice President of CRM Systems at Danske Bank. "I know the financial crisis is not good for the