Customer Intelligence Blog
Evolving relationships for business growth
Chris Brogan. Charlene Li. David Meerman Scott. All on one panel. Streaming live from Vegas Thursday Oct 28 at 11:15 PST. Read the panel summary, From Engagement to Results, and add it to your calendar too. For a short teaser, here's Chris talking to SAS Marketing Director Deb Orton last
As mentioned in a previous post, SAS was again a sponsor of the Masters of Marketing Conference, the annual executive conference held by the Association of National Advertisers (“ANA”). I had the pleasure to attend the sessions of this extraordinary event, which brings together the marketing leadership teams of the
With so much focus on new media, social media, blogs and communities at Blogworld in Vegas last week, it was refreshing to hear the panelists on the “PR in a 2.0 World” panel admit that some things haven’t changed. In fact, they said a lot of the strategies that worked
If I say “Brazil,” what do you think of? The Girl from Ipanema? Pelé and 5 World Cup championships? Coffee? Sultry supermodels? How about statistics? Probably not, but that’s okay (I hope to change that). We Brazilians actually don’t mind being associated with fun, relaxation and other positive things. And
At SAS, when we talk to customers about successful business analytics implementations, we hear a lot about the importance of executive sponsorship, aligning with business goals and continuing to build on your success by tracking and celebrating the successful milestones in your analytics projects. It's no surprise, really, that social
I painstakingly created my official schedule for Blogworld Expo earlier this week and realized half-way through the exercise that almost every session I'm planning to attend is part of the Social Media Business Summit, which, as far as I can tell, is like a conference within a conference. I probably