Customer Intelligence Blog
Evolving relationships for business growth
I just read another headline about Pope Francis doing something controversial and it struck me how effectively he’s been able to lead the Catholic Church in just over a year. Without question, he exercises leadership by virtue of his position, but most of his actions hold valuable leadership lessons for
“We are living in the era of the connected customer - one in which normal customer behavior is to capture moments and share it in near real-time.” - from "Customer Love - it's All About the Connection" by John Balla One message does not fit all anymore. Remember the days when marketing would use one
There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices and the data that's generated from these devices. It's not so much that we have to get our geek on, but the devices themselves ultimately