Bright Data
Analytics that enlighten your mind from the CEE region![Il data innovation consultant salta come Fosbury](https://blogs.sas.com/content/brightdata/files/2016/11/yrsszum0ef8-joshua-ness.jpg)
“Chiamo Fosbury tutti quei momenti in cui un processo raffinato di perfezionamento di una tecnica, di un gusto, di un’espressione, di un'intelligenza, di un modo di intendere il mondo, si spezza all’improvviso per l’avvento di un talento e di altre sotterranee forze all’opera che, contro ogni logica e sfruttando un passo
![With Customer Intelligence, the future begins today](https://blogs.sas.com/content/brightdata/files/2016/11/Fig2.png)
This year’s Polish SAS Forum conference gathered more than 900 enthusiasts of the use of analytics for the generation of innovation. The business session in the Customer Intelligence domain was focused on the methods of meeting the challenge of maximization of revenue while keeping the customers satisfied. Market leaders highlighted
![Quando l’IoT diventa analitico: SAS DEMOtic Home](https://blogs.sas.com/content/brightdata/files/2016/11/503256071.jpg)
Oggetti fisici, sensori e connessione a Internet. In una parola, IoT. Dal computer in ogni casa, siamo passati al computer in ogni cosa. L’idea che gli oggetti che comunemente ci circondano possano dialogare tra di loro e diventare parte attiva della nostra esperienza di vita al lavoro, in viaggio, durante
![Customer Analytics to sustain a living brand](https://blogs.sas.com/content/brightdata/files/2016/11/sferco.jpg)
Like most of marketers, I find myself reflecting on the evolution of brands. In an increasingly digital world, what is the role of the brand and how can marketers drive more effective customer engagement through Customer Analytics? The last edition of BRANDY16 in Milan brought together diverse speakers and attendees, and generated plenty for
![A practical guide to tackle auto insurance fraud - Part 4: Social Network Analytics](https://blogs.sas.com/content/brightdata/files/2016/11/522864844.jpg)
In the first three articles of the series we drilled down to Data Management and Data Quality as the basis for fraud detection analytics, to Business Rules and Watch lists techniques that play always a crucial role for claim handlers and fraud investigators and to Advanced Analytics which add a
![A 360 degrees journey around your digital customers with CI360](https://blogs.sas.com/content/brightdata/files/2016/11/539669819.jpg)
We all know that when customers are interested in a new product or service that you offer, digital channels are most often their first, and probably unique, point of interaction. What if every time customers interacted with you, they got exactly what they needed, with minimal effort? Marketers should use