Your business is in a battle to retain and increase your share of wallet from a happy customer base. Winning takes analytics-driven real-time customer experiences. If you’re unconvinced of the value that using analytics brings to the customer experience, a recent Forbes Insight survey of nearly 360 executives makes a
Amazon’s foundation in 1994 was the start of big changes in the retail world. It may have taken 20 years for the full effects to trickle down into every sector of retail, but it is now obvious that shopping habits have been turned upside down by the rise of online
Analytics-driven forecasting means more than measuring trend and seasonality. It includes all categories of methods (e.g. exponential smoothing, dynamic regression, ARIMA, ARIMA(X), unobserved component models, and more), including artificial intelligence, but not necessarily deep learning algorithms. That said, deep learning algorithms like neural networks can also be used for demand forecasting,
Remember when performance reporting took place monthly, or even annually? When executives solemnly received a static report in a board meeting, which told them what had happened a month or so ago, often longer, and they had to make decisions about what to do next? This period actually isn’t all
En los últimos años la analítica se ha convertido en el driver para cambiar al mundo y una muestra de ello son Colpatria en Colombia, Club Premier en México y VTR en Chile que muestran resultados importantes en transformación digital gracias al mejor aprovechamiento de sus datos. En frentes como el
Real-time customer experience is a vital driver of growth. Acting in real-time, armed with the most up-to-date information about your customer, can hugely improve customer experience. Many of SAS’s customers have generated significant competitive advantage from trying to align closer with the real-life experiences of their customers. But how many
Stories from the edge of innovation How would you feel if I said it’s possible to generate a significant increase in sales during a six-week period, using advanced analytics? This was achieved by a leading European broadcaster – and there’s no reason why you can’t transform your business success similarly.
En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)
“I do not like this modern technology,” said my father-in-law. “It is making people too lazy. Things are too easy now.” He was referring to my grocery order. I was sitting in his kitchen in Reykjavik, Iceland, the day before my return to the United States. I had just explained
TwIn part one of this series, Clark Twiddy, Chief Administrative Officer of Twiddy & Company, shared some best practices from the first of three phases of Twiddy’s journey to becoming a data-driven SMB. This post focuses on phases two and three of their journey. (Read the whole series here.) Phase
As a part of my work, I often meet organisations, mostly in manufacturing and retail, who would like to adopt advanced analytics but are not sure where to start. One reason being that advanced analytics has been an ‘intellectual property’ of a core group of people. It is often accused of being complex to
Let me start by posing a question: "Are you forecasting at the edge to anticipate what consumers want or need before they know it?" Not just forecasting based on past demand behavior, but using real-time information as it is streaming in from connected devices on the Internet of Things (IoT).
Ya no se trata de imaginar cosas. Cada día las empresas enfrentan miles de desafíos. Desde decisiones de negocio hasta procesos operativos, pasando por la manera de relacionarse con sus clientes o de preparar los informes de cumplimientos regulatorios o cuidarse de los ataques o fraudes. No son escenarios que
There's been a lot of talk in the media lately about the death of retail. Every week, it seems like another retailer announces the closing of stores, acquisitions or even going out of business. Many relate it to the growing competitive landscape with the convenience of online shopping and lure
When presenting information in form of a graph we show the data and let the reader draw the inferences. However, often one may want to draw the attention of the reader towards some aspect of the graph or data. For one such case, a user asked how to highlight one
Are you caught up in the machine learning forecasting frenzy? Is it reality or more hype? There's been a lot of hype about using machine learning for forecasting. And rightfully so, given the advancements in data collection, storage, and processing along with technology improvements, such as super computers and more powerful
In nahezu einem Jahr findet die neue EU-Datenschutz-Grundverordnung (DSGVO) Anwendung. Wer bisher dachte, das hat noch Zeit und wird nicht so heiß gegessen, wie es gekocht wird, der wurde von der Ankündigung des Bayerischen Landesamts für Datenschutzaufsicht überrascht: Bayern kündigt schon erste Kontrollbesuche an. „Abwarten und nichts tun ist mehr
La industria de Retail se encuentra en un proceso de transformación fundamental impulsado por las tecnologías digitales. Y a medida que los minoristas se adaptan a la era digital, la línea entre el comercio físico y el digital se está volviendo cada vez más borrosa. Desde la perspectiva de los
As the internet grew in popularity, the marketing industry was quick to see that it had become an important channel for reaching out to potential customers. Websites increasingly began to host ads that were often unconnected with the site content. Advertising content became more widespread and unfortunately, also often obtrusive.
The widespread adoption of the term "analytics" reminds me of the evolution of the term "supply chain management." Initially the term focused on supply chain planning. It involved demand and supply balancing and the heuristics and optimization tools that came out of advanced planning and scheduling. Over time practically everything was included
Kennen Sie Kevin Ashton? Der britische Technologie-Pionier hat am Massachusetts Institute of Technology (MIT) einen internationalen Standard für RFID mitbegründet. Was aber vielleicht noch wichtiger ist: Vor fast 20 Jahren hatte er eine Vision von Computern, die Informationen über Gegenstände des Alltags und der Fabrikation sammeln und mit diesen Daten
Success in the retail space boils down to one simple function: the conversion of sales. However, retailers can only do this if they have stock readily available. Missing a sales opportunity due to poor stock management just won’t cut it in today’s marketplace. How can we resolve this basic problem
Durante el Omnichannel Analytics Forum, Dan Mitchell, Director de la Práctica de Negocio Retail en SAS, compartió con la audiencia cómo la industria minorista se ha consolidado y enfrentado a un ambiente volátil, dando como resultado la búsqueda de nuevas formas de acercamiento con el cliente. “La ejecución omnicanal es
Users frequently ask how to plot their data as markers on a map. There are several ways to do this using SAS software. If you're a Visual Analytics user, you can do it using a point-and-click interface. But if you're a coder, you might need a little help... In this
This article is motivated by a recent question on the Communities Web Site on creating a scatter plot with additional summary information. Recently, I described how to create a scatter plot with a box overlay. While such graphs have been discussed in earlier posts, this article provided a visual benefit
Whether you work with IT, compliance or at C-level, you would have heard of the new EU General Data Protection Regulation by now. With the compliance deadline of May 2018 fast approaching, hopefully, you have already started taking necessary steps to prevent your company from incurring massive fines. How do
Omnichannel Analytics are helping companies uncover patterns in big data to improve the customer experience. Using those insights, companies can anticipate what consumers are planning to purchase and influence that purchase in real time. Companies are experiencing unprecedented complexity as they look for growth and market opportunities. Their product portfolios are
In fast growth markets like the Middle East, supply chain stakeholders are moving quickly to deploy instrumentation for greater visibility and better tracking. The move towards supply chain transparency is a big issue. But how will it be helped or hindered by the proliferation of the Internet of Things (IoT)?
This is the 4th installment of the Getting Started series. The audience is the user who is new to the SG Procedures. Experienced users may also find some useful nuggets of information here. Series plots are frequently used to visualize a numeric response on the y-axis by another numeric variable on