Para millones de personas, además de obtener los servicios y productos que prefieren, la experiencia que les puedan ofrecer las marcas es cada vez más relevante y puede marcar la diferencia entre seguir siendo leales a ellas o abandonarlas. Hoy, las organizaciones están conscientes de esto, por lo que
The landscape of supply chains has changed rapidly due to unforeseen disruptions. These changes include supply chain bottlenecks, inflation and geopolitical activities across retail and consumer goods industries. Retail supply chains are under immense pressure to keep up with these rapid changes. Innovators have been quick to take advantage of
El Buen Fin 2022, el evento comercial más esperado por millones de consumidores mexicanos tendrá lugar del 18 al 21 de noviembre. A lo largo de una semana, estarán a su disposición productos y servicios, promociones especiales y esquemas de pago de meses sin intereses. La derrama económica esperada de
O avanço e aceleração digital são uma realidade em todos os setores após o surgimento da pandemia, e empresas de varejo e bens de consumo não são exceção. Nas linhas a seguir, trago algumas reflexões sobre esta dinâmica neste segmento e o papel de advanced analytics na transformação de empresas
How can retailers start to navigate the current market volatility and risks and mitigate supply chain disruption?
A pesar de la inminente vuelta a la normalidad, o la paulatina recuperación del turismo global, la inflación vuelve a ocupar todos los titulares e informativos. Mientras se da este aumento de los precios, y la mayoría de las empresas se esfuerzan por reconstruir sus reservas de stock tras la experiencia
Getting demand right – or getting it wrong – can have a significant impact on customer perceptions of your brand, particularly in this age of instant gratification. The need for agile, accurate demand planning has never been greater. Predicting forward-looking demand signals and shifting consumer demand patterns to recommend balanced, profitable commercial
Consumers are pulling back and shifting their purchases in the wake of inflationary pressures caused by high prices for fuel, freight costs, consumer goods and nonessential products. Demand is shifting faster than many retailers and consumer goods companies anticipated. Inflation continues to rise forcing consumer spending to shift once again
Often the biggest challenge when implementing a successful forecasting process has nothing to do with the analytics. Forecast adoption – incorporating forecasts into decision-making – is just as high a hurdle to overcome as the models themselves. Forecasting is more than analytical models Developing a forecasting process typically begins with
Queuing up to wait for services is a nearly universal experience. We routinely arrange ourselves in single file lines at the bank, at retail stores, and at the fast-food drive-through. Since the COVID pandemic hit, we've increasingly waited in lines to ensure our health – lining up to be seen
In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP
When The Arab Academy for Management, Banking & Financial Sciences (AAMBFS) began looking for a business partner to help prepare a new generation of students for the increasing role analytics plays in the finance and business sectors, they took a very non-academic approach. Unlike traditional university programs focused on a
Retail expert Charlie Chase recently participated in a private unplugged discussion about disruption challenges with retail executives hosted by the Retail Council of Canada. All quotes have been edited for maximum clarity, and participants have been de-identified. The last two years have created a major disruption for retailers and consumer
A delegation of 26 members of the American Chambers of Commerce of the European Union (AmCham EU) made their way to the Research Triangle. Representatives learned about local methods and best practices for developing the American economy and locating potential business partners. Leaders from countries across Europe first met with
To find out more, please join SAS at the Microsoft stand at EuroCIS. Read all interviews of my entire series here.
One thing that impresses me about the analytical solutions we have is the degree of granularity we can get down to in the forecasting & planning process.
The Vehicle Routing Problem (VRP) algorithm aims to find optimal routes for one or multiple vehicles visiting a set of locations and delivering a specific amount of goods demanded by these locations. Problems related to the distribution of goods, normally between warehouses and customers or stores, are generally considered vehicle routing problems. For this article's example, let’s consider a real (and awesome) brewery that needs to deliver beer kegs to different bars and restaurants throughout multiple locations.
Broadband has become widely available and 5G is up and running in many countries, meaning more and more people have access to the internet via different platforms. With good quality internet connections either at home or via mobile connections, consumer behaviour has changed rapidly. Those who have been in digital
Outliers provide much-needed insights into the actual relationships that influence the demand for products in the marketplace. They are particularly useful when modeling consumer behavior where abnormalities are common occurrences or unforeseen disruptions that impact consumer demand. But why do demand planners cleanse out outliers, when many are not really
“Diga-me com quem andas e te direi quem és” é um provérbio popular vastamente conhecido e um consenso entre várias pessoas. Porém, será que essa máxima é verdadeira em todas as situações? Se assim o for, como poderíamos empregar essa relação nas atividades de prevenção a fraude e outros crimes
The waves of disruption just keep coming. Retailers have learned to make rapid pivots to catch and surf the big ones – but how are they doing with AI? NRF this year explored what it means to ride the AI wave in retail. We invited experts from Microsoft, Sitoo and
Before the outbreak of COVID-19, demand planning hardly ever matched actual sales. But since the virus reached Europe, the level of sales in different product categories became even more difficult to predict. How could the garden centers have imagined that consumers would invest their money in a roof, pavement or
The past 20 months of disruptions caused by COVID-19 have been a wake-up call for retailers and consumer goods companies. Unpredictable market trends have caused havoc with categories, brands and products making it harder to predict supply requirements. All of these changes have given rise to the need for consumption
La acelerada digitalización de los servicios y el cambio definitivo en el comportamiento de los clientes son algunas de las razones que llevarán a las empresas a aumentar sus inversiones en tecnología en el 2022. Aunque la tecnología no lo es todo en los procesos de transformación digital, sí es
Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when
SAS and Microsoft empower you to make better, faster decisions with unique enterprise decision management.
"According to Gartner, “over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments” – yet most companies expect to increase these investments over the next few years. How can we avoid throwing good money after bad?" By Oliver Sheerin, Senior Customer Intelligence Advisor, SAS. When
Uma das profissões mais cobiçadas e bem remuneradas atualmente é a de Cientista de Dados. Grandes empresas de telecomunicações, instituições financeiras e redes de varejo estão formando times com estes profissionais, e o movimento não é restrito às grandes corporações. Empresas médias também estão sedentas em busca de cientista de
Em bate-papo entre Antonio Grasso, CEO do Digital Business Innovation SRL, e Andrew Fowkes, head of retail centre of excellence do SAS, na palestra “How top retail brands use Data & Analytics”, os especialistas discutiram sobre como as principais marcas de varejo usam a análise de dados para engajar os
Em painel de encerramento no evento, os executivos Paulo Sérgio Silva, fundador e diretor-executivo da Rock On Advisors; Marcos Hamsi, vice-presidente de TI da Martin-Brower, e Marcos Peron, head de TI da AMPM/Ipiranga, discutiram sobre o futuro do setor varejista frente às novas tecnologias e a transformação digital, com moderação
