A delegation of 26 members of the American Chambers of Commerce of the European Union (AmCham EU) made their way to the Research Triangle. Representatives learned about local methods and best practices for developing the American economy and locating potential business partners.

Leaders from countries across Europe first met with the White House administration in Washington, DC, a session they conduct annually to discuss transatlantic trade and investment. Choosing one city each year for the second leg of their US visit, the group selected Raleigh, North Carolina. The organizing party quickly reached out to SAS to help showcase the compelling ecosystem of science and business, as well as the value proposition of the Triangle.

“When the Research Triangle Regional Partnership, one of the most successful economic development organizations in the state, asked us if we would host this important delegation from so many countries, for me it was clearly the right thing to do,” said Robin Costello, Strategic Partnerships and Accelerator Program Director. “As a global company with offices in many of these countries, what better way to show we value them as an international partner.”

Jim Goodnight welcomes the delegation

CEO Jim Goodnight greeted the leaders at a May 12 luncheon at SAS world headquarters. “Our local tech businesses and universities – several that you’re visiting this week – have created a thriving center for trade and innovation here,” he said. “SAS is one of the first tech companies founded in the area – just a few miles from here at NC State.”

Our local tech businesses and universities … have created a thriving center for trade and innovation here. SAS is one of the first tech companies founded in the area.

—Jim Goodnight

Before coming to SAS, the group made stops at North Carolina State University, Duke University and the North Carolina Biotech Center. The workshop provided attendees with an understanding of how business, academia, and government work together to create one of the most attractive business locations in the country.

In his remarks, Goodnight noted that more than half of SAS’ revenue currently comes from outside the US. He also talked about the company’s focus on driving transformation in every sector in responsible ways, with examples from banking, manufacturing, government and health care.

AmChams represents the interests of US investors in Europe and European companies in the US, so visits like these are important for fostering business development and private sector growth.

“I hope you enjoy your time here in North Carolina and continue expanding your relationships with us,” Goodnight said. “Thank you for your interest in our people, business and future.”

Costello praised what the delegation saw on campus. “We now have 40 more SAS ambassadors from across the globe talking about how special SAS is,” she said.

Read more stories on businesses working smarter with SAS.


About Author

Becky Graebe

Director, Communications

In addition to traditional employee communication efforts at SAS, Becky Graebe oversees an award-winning global intranet and a variety of enterprise social media channels. Her goal is to create a working environment where SAS employees around the world feel connected and inspired to share fresh ideas, solutions and expertise with colleagues and customers. Having studied at Southern Methodist University and earned her degree from Stetson University, she now serves on the Employee Communications Section board for the National Public Relations Society of America, is an active member of Triangle Women in Communications, and volunteers with Citizen Schools and the Wake County Support Circle Program.

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