Bright Data
Analytics that enlighten your mind from the CEE region
Like most of marketers, I find myself reflecting on the evolution of brands. In an increasingly digital world, what is the role of the brand and how can marketers drive more effective customer engagement through Customer Analytics? The last edition of BRANDY16 in Milan brought together diverse speakers and attendees, and generated plenty for
In the first three articles of the series we drilled down to Data Management and Data Quality as the basis for fraud detection analytics, to Business Rules and Watch lists techniques that play always a crucial role for claim handlers and fraud investigators and to Advanced Analytics which add a
We all know that when customers are interested in a new product or service that you offer, digital channels are most often their first, and probably unique, point of interaction. What if every time customers interacted with you, they got exactly what they needed, with minimal effort? Marketers should use