![Understanding Customer Experience through Omnichannel Analytics](https://blogs.sas.com/content/brightdata/files/2017/01/CustomerIntelligence-2.png)
The nexus of mobile, cloud, social and big data is radically reshaping the business world. Nowhere is the upheaval more dramatic than in areas with high customer engagement: retailing, financial and communications services, travel and customer service. Such profound changes in the landscape, driving heightened consumer expectations have pushed beyond