The Data Roundtable
A community of data management experts![MDM intersections, Part 2: Data governance woman at computer doing data governance](https://blogs.sas.com/content/datamanagement/files/2016/06/300025481.jpg)
Master data management (MDM) is distinct from other data management disciplines due to its primary focus on giving the enterprise a single view of the master data that represents key business entities, such as parties, products, locations and assets. MDM achieves this by standardizing, matching and consolidating common data elements across traditional and big
![The next wave of MDM: Integrating structured and unstructured data MDM relationship with customer service](https://blogs.sas.com/content/datamanagement/files/2016/06/178405386_20.jpg)
.@philsimon on what's next for MDM applications.
![MDM intersections, Part 1: Data quality crystal ball against mountains repesents data quality and MDM](https://blogs.sas.com/content/datamanagement/files/2016/06/608946079.jpg)
Master data management (MDM) is distinct from other data management disciplines due to its primary focus on giving the enterprise a single view of the master data that represents key business entities, such as parties, products, locations and assets. MDM achieves this by standardizing, matching and consolidating common data elements across traditional and big
![In search of the Holy Grail: Sorry Hadoop fans, only MDM delivers single view of customer master data management provides the single view of customer](https://blogs.sas.com/content/datamanagement/files/2016/06/singleview.jpg)
Single view of customer. It's a noble goal, not unlike the search for the Holy Grail – fraught with peril as you progress down the path of your data journey. If you're a hotelier, it can improve your customer's experience by providing the information from the casinos and the spa at check-in to better meet your
![Shifting ownership to the source – The future of MDM? woman using social media on cell phone](https://blogs.sas.com/content/datamanagement/files/2016/06/513087487.jpg)
Most companies are battling with master data challenges whether they realise it or not. When you're consolidating financials from multiple billing systems, you're doing MDM. When you're migrating legacy systems to a new target environment, you're doing MDM. When you're trying to perform root-cause analysis across multiple systems for a
![Does MDM need to be part of your data strategy? woman contemplating MDM](https://blogs.sas.com/content/datamanagement/files/2016/05/322787954.jpg)
.@philsimon on the role of MDM. TLDR: It depends.