The California data privacy wave is coming – Are you ready?
Todd Wright shares results of a SAS survey about consumers' data privacy concerns.
Tag: privacy
US data regulation, part 2: What your organization can do about it now
In the second part of this series, Phil Simon argues that organizations can immediately take steps to handle likely legislation.
Marketing and the GDPR, Part 2: Examining the consent question
@philsimon provides more thoughts about the opportunity that GDPR provides marketing departments.
Marketing and the GDPR, Part 1: Carrots and sticks
@philsimon chimes in on a massive opportunity for organizations that process the data of EU residents.
Data management headaches? We have the cure
If I’m having a tough week, I might feel sorry for myself for a minute or two. But to snap myself out of it, all I have to do is think of the data managers. Those folks have to contend with duplicate records, bad information, data proliferation, accountability, permissions, privacy,
IOT's twin challenges: Compliance and privacy
.@philsimon raises some chilling questions about the IoT and current threats.
Data privacy and governance: No easy answers
.@philsimon advises to be wary of those promising obvious and facile solutions to increasingly challenging governance and privacy issues.
Can you be open and compliant at the same time?
The term compliance is most often associated with control. It evokes visions of restrictions, regulations and security protecting something which is to remain private. The term open is most often associated with access, and it evokes visions of an absence of restrictions, regulations and security – making something available which is
Recommendations on privacy, data access and compliance
.@philsimon chimes in with trust- and privacy-related recommendations
When privacy and compliance collide with the need for speedy access to data
.@philsimon says that, once again, there's quite a bit to learn from Amazon.
The next data governance challenge: Agility
.@philsimon says that data-governance professionals will need to be more agile than ever.
What comes after Y? Getting to know Generation Z
The current rate of workforce change is unprecedented. Each new generation of working professionals is emerging more rapidly than the one before, with increasingly advanced expectations of their employers. The latest cohort is Generation Z, typically defined as those born after 1998. This group is fresh-faced, independent and extremely pragmatic.
5 tips for using big data for the public good
Over the last few years I’ve seen and worked on many transformational projects with big data, especially those that tap into big data’s ability to provide new and improved services for the public good. But there’s also a danger that analytics, unchecked, can do social harm by indirectly discriminating against
The Internet of Things: customer experience / marketing responsibility
You may not have known it, but April 9 is Internet of Things Day – a day touted by its organizers as a worldwide event bringing together makers, entrepreneurs, industry leaders and citizens to discuss, design and develop the emerging Internet of Things (IoT). While it doesn’t have quite the
It’s the Internet of connected life at Mobile World Congress
The Internet of Things is coming fast and furious. We clearly know what these “things” are, and were able to see prototypes at last week’s Mobile World Congress (MWC) which hosted some 93,000 attendees. Things = connected life = cars, homes (thermostats, washer and dryers, vacuum cleaners, security systems, refrigerators, etc.),
Themes from SXSWedu: Mobile, Privacy, Special Populations, the Science of Learning, & More!
At SXSWedu 2015, we are pleased to hear echoes of several themes from our new book, Mobile Learning: A Handbook for Developers, Educators, and Learners. Privacy Privacy is a hot topic in education: we found at least 13 sessions on student data privacy. The two sessions we attended focused on the
Are you kidding me, Facebook? Oh, you got it right.
In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral online advertising as it pertains to personal (big data) privacy. Finding the balance between honoring people’s privacy while providing them with an interesting and relevant
Where do you draw the line between relevancy and privacy?
We have a love/hate relationship with ads. Whether they’re on television, in our favorite publications, or online, we love them if they’re relevant and interesting, or get annoyed when they get in the way of [insert whatever we’re doing]. I have to admit: I rarely watch a television show in
What are we doing about big data privacy?
Admit it: If you’re like many marketers, when you read or hear about “big data privacy,” you’re ready to move onto the next topic or swipe to the next screen. Even though you know the discussion is important, you know it’s not fun, it’s sometimes creepy, and it’s not easy
Whose story are you telling?
Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year or ten before you “get it.” Fortunately, this particular life lesson hit home quickly, and has quietly reminded me of its truth over the
Dear Facebook, it’s not you. It’s us.
Dear Facebook, Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn’t celebrate, but I really didn’t feel like it. Ever since you asked me for my home address a few months ago, my feelings
Is SoLoMo the new loyalty card?
“Truth be told, I wouldn’t mind seeing our loyalty card program go away, but we’re not there yet.” - A retail CEO I invite you to put on your consumer cap for a minute and answer these questions: How many loyalty cards do you have and how many of those
Survey says: Consumers want to be understood
These days, we can interact with businesses anytime or anywhere. Technology gives you convenience and choice – on how and when to do business. We can do our banking, shopping and travel planning through our computers and mobile devices when it suits us. At the same time, technology provides businesses with more information about
Why marketers should care about data privacy
The issue of data privacy has gotten a lot of attention lately, thanks in part to revelations by Edward Snowden and his kiss-and-tell with the press about several top-secret United States and British government mass surveillance programs. It doesn't matter that this is not a new issue, nor that his revelations specifically
Balancing consumer privacy and effective marketing
When it comes to online customer data, marketers today have to balance a fine line between consumer privacy and effective marketing. The problem is that it’s quite easy for marketing to be intrusive, annoying and even creepy, so there is a risk that the abusers in our industry may prompt legislation