Todo lo digital es rastreable, medible, identificable y por ende, potenciable. El hecho de que los usuarios dejen huella en cada una de sus interacciones y que las empresas puedan tener en cuenta todos esos micromomentos para tomar mejores decisiones, es lo que ha llevado a que la transformación digital
.@philsimon says don't treat data self-service as a binary.
.@philsimon on whether organizations need MDM to gather valuable insights about their customers.
.@philsimon on the convergence between tools such as Hadoop and strategy.
.@philsimon provides insights on whether a data strategy can result in competitive advantage.
Alguna vez se ha preguntado ¿cómo una empresa como Amazon puede publicar ofertas instantáneas que le pueden interesar, al mismo tiempo que está viendo otro producto?, ¿cómo hace Netflix para recomendarle películas y acertar en sus gustos?, ¿cómo una entidad financiera es capaz de hacer una proyección y darle respuesta
.@philsimon on the soft skills that Big Data requires.
When asked what his movement wanted around a century ago, the iconic American labor leader Samuel Gompers famously gave a one-word answer: "More." This annoyed his opponents at the negotiating table and many in the business community. He was not demanding a specific wage increase or fighting for a distinct cause like
Is big data becoming too big to ignore? An increasing number of organizations seem to think so. As Matt Asay on ReadWriteWeb writes: According to a recent Gartner report, 64% of enterprises surveyed indicate that they're deploying or planning Big Data projects (emphasis mine). Yet even more acknowledge that they
Netflix has made a big splash in the news with its use of big data. By analyzing millions of data points about the viewing habits of its customers, the movie delivery giant used the insight it gained to devise the "perfect show". One of the defining characteristics of the show,
It turns out that I'm not receiving the maximum potential value from my Netflix streaming service. Perhaps it's because I place too much value on sleep. With my monthly subscription, I am permitted to view Netflix content 24 hours a day, 7 days a week. In my house I have
Like millions of other Americans, I recently was asked to make a decision of tremendous importance to my household -- a decision that would affect the welfare of everyone in my family. That decision, of course, was whether to continue to receive Netflix movies by mail, or opt for the