The Data Roundtable
A community of data management experts
For a long time, master data management (MDM) practitioners boasted about their ability to build a 360° view of customers by aggregating and proactively managing information coming from various business applications such as CRM systems, ERP applications, and other operational systems. But was it really a 360° view? What about
‘Tis the season. While the season means different things to different people, its most common theme is people buying things for people. Things that become presents when they are covered in wrapping paper. Two retailers have been running television commercial campaigns this season about how presents are wrapped. One campaign
I have a question --- do we need a logical data model for a conversion? Here are my thoughts. I believe the answer is yes if the conversion has any of the following characteristics: The target application is created in-house. This application will more than likely be enhanced in the