Author

Clemens Knobloch
RSS
Principal Business Solution Manager

Clemens is a domain expert in the field of Data Management with a key focus on Master Data Management. Clemens supports customers in the Finance, Retail and Manufacturing sector, meeting with customers at senior level discussing the benefits of Data Quality, Data Governance and MDM and works closely with SAS R&D to ensure customer and market direction input is reflected in on-going software releases.

Data Management
Clemens Knobloch 0
Next-gen 360° view of customers

For a long time, master data management (MDM) practitioners boasted about their ability to build a 360° view of customers by aggregating and proactively managing information coming from various business applications such as CRM systems, ERP applications, and other operational systems. But was it really a 360° view? What about