Analytics | Artificial Intelligence | Innovation

Jonathan MoranMarch 28, 2024 0

How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

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English

Advanced Analytics | Customer Intelligence | Machine Learning

SAS KoreaNovember 30, 2018 0

SAS 커스터머 인텔리전스 360(SAS Customer Intelligence 360): 블랙 박스 모델의 해석 기법 알아보기

머신러닝의 블랙 박스 모델을 소개하는 첫 번째 블로그와 두 번째 블로그를 통해서 머신러닝 모델의 복잡성과 머신러닝의 뛰어난 예측 결과를 활용할 수 있는 해석력이 필요한 이유, 적용 분야에 대해서 소개해드렸는데요. 이번에는 기업 실무자 입장에서 SAS 비주얼 데이터 마이닝 앤드 머신러닝(SAS Visual Data Mining and Machine Learning)을 활용한 SAS 커스터머 인텔리전스 360(SAS Customer Intelligence 360)에서 해석 기법과

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Korean

Advanced Analytics | Customer Intelligence | Machine Learning

SAS KoreaNovember 27, 2018 0

SAS 커스터머 인텔리전스 360(SAS Customer Intelligence 360): 블랙 박스 모델의 해석력 이해하기

지난 'SAS 커스터머 인텔리전스 360(SAS Customer Intelligence 360): 머신러닝의 블랙 박스 모델이란’ 블로그에서 머신러닝 모델은 다면적이고 계속 진화하는 주제라고 소개해드린 바 있는데요. 오늘은 머신러닝 모델의 해석력(Interpretability)에 대해 자세히 살펴보고자 합니다. 머신러닝 모델은 놀라운 예측 능력을 제공하지만 매우 복잡하여 이해하기 쉽지 않습니다. 또한 머신러닝 모델은 예측한 결과에 대한 명확한 설명도 제공하지 않기

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Korean

Advanced Analytics | Customer Intelligence | Machine Learning

SAS KoreaNovember 19, 2018 0

SAS 커스터머 인텔리전스 360(SAS Customer Intelligence 360): 머신러닝의 블랙 박스 모델이란?

머신러닝이 마케팅 생태계 내에서 지속적으로 발전함에 따라 현대화된 알고리즘 접근법의 해석력이 중요해지고 있습니다. 지난 번 게시했던 머신러닝 해석력 관련 블로그에서 인공지능(AI)과 머신러닝을 신뢰하기 위한 필수 조건, 데이터 세트를 이해하고 해석하는 방법, 그리고 머신러닝 모델의 작동 원리에 대한 인사이트를 도출하는 변수를 표시하는 방법에 대해 설명한 바 있는데요. “우리는 머신러닝에 의해 구동되는 애플리케이션에 둘러싸여 있으며,

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Korean

Customer Intelligence | Machine Learning

Jonathan MoranJanuary 12, 2024 0

4 ways the crumbling cookie could improve customer experience

Well, it’s finally happening. After years of banter, Google began testing a feature called Tracking Protection on Jan. 4. This feature is designed to limit cross-site tracking via third-party cookies. It will be rolled out initially to 1% of all Chrome users, about 30 million people globally, with all users

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English

Hospitality | Retail

Data Management

Leonora GouveiaNovember 13, 2023 0

4 strategies for meeting customer data challenges head-on

Many organisations that have invested in customer data platforms (CDPs) face new challenges that demand innovative solutions. As businesses strive to optimise their marketing efforts, they meet hurdles such as rising costs, limitations on channel integration, and the inability to empower marketers to deliver advanced segmentation. In conversations with customers,

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English

Analytics

Leonora GouveiaJanuary 31, 2023 0

How personalization can generate impactful customer experiences

Customers are more demanding than ever before. An effect of the pandemic is that brands had to go digital at any cost to survive and one of the side effects from this was an increase in customer personalization demand. Email inboxes are full of emails from all possible brands –

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English

Retail

Analytics

Mike TurnerJanuary 11, 2023 0

Knowing your customer: how the telecoms industry can weather a squeeze on consumer spending

With the cost-of-living crisis continuing and the UK now in a recession, industries have to acclimatise to shifting market trends and consumer behaviour to maintain revenue and hit sales targets. The telecommunications industry is susceptible to consumers’ different priorities in times of economic hardship - many consumers will stick with

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English

Communications

Analytics | Customer Intelligence | Marketing

Jenn ChaseDecember 2, 2022 0

How to create a world-class customer experience with data

If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make

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English

Analytics | Customer Intelligence

Agustina Di GenaroNovember 29, 2022 0

Maximizar conversión: La importancia de tener una Visión 360 de tus clientes

Actualmente los consumidores se encuentran con muchísima información desperdigada en todos los canales de comunicación. Existen: los clientes 100% digitales, aquellos que solicitan recomendaciones, los que realizan un mix a la hora de elegir entre visualizar los servicios/productos de manera presencial y luego buscar precios de manera online, aquellos que

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Spanish

Analytics

Jong-Phil ParkOctober 28, 2022 0

고객 성향 분석(Customer Propensity Analysis) : DIY & DIFM 접근 방법

고객의 데이터를 분석하여 고객 성향 및 선호도를 이해하고, 이를 활용해 마케팅 업무를 효율화하고자 하는 노력은 90년대 데이터베이스 마케팅, 2000년대 분석 CRM, 최근의 퍼포먼스, 그로스 마케팅까지 계속적으로 진화하고 있습니다. 멀티채널에서 쏟아지는 고객의 온/오프라인 데이터를 통합, 분석하여 마이크로 타겟팅 마케팅은 기본적으로 고객 성향 예측 모형(Customer Propensity Model)을 기반으로 수행되고 있습니다. 디지털채널을 중심으로

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Korean

Risk Management

Łukasz LibudaDecember 15, 2021 0

Curating a comprehensive approach to banking customers

There is growing awareness and discussion about the need to remodel business processes in banks. This is partly in response to the disruption caused by the pandemic, partly because of macroeconomic pressures such as changing interest rates, and partly a way to address changing customer behavior and expectations. This last

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English

Banking

Analytics | Customer Intelligence

Michele EggersOctober 13, 2020 0

3 ways SAS is modernizing its marketing technology – and the customer experience

SAS is on a marketing transformation mission. One that has targeting and personalization at the forefront. One that looks at customer journeys from a true omnichannel perspective – not through each of the channels in which we're executing. We’re bringing in brand, demand and engagement with the customer at the center

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English

Artificial Intelligence

Oliver SheerinDecember 18, 2019 0

The Benefits of a SAS Customer Data Platform

Crucially, this data not only needs to be standardised but also it needs to be actionable. By that, I mean this behavioural data needs.

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English

Customer Intelligence | SAS Events

Larry LaRussoApril 5, 2018 0

Keys to building a successful and future-proof omni-channel customer experience

Sebastian Dziadkowiec and Piotr Czetwertynski presented the talk “An Agile Approach to Building an Omni-Channel Customer Experience” at SAS Global Forum 2018. Keys to building a successful and future-proof omni-channel customer experience Most organizations acknowledge that building a seamless and consistent customer experience is critical to long-term success. The big question is:

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English

Advanced Analytics | Customer Intelligence

SAS KoreaOctober 12, 2017 0

알고리즘 기반의 분석적 마케팅 기여도(Algorithmic Marketing Attribution) 측정을 통한 360도 마케팅 인사이트

모바일 퍼스트(Mobile First)를 넘어선 모바일 온리(Mobile only) 시대입니다. 스마트폰이나 태블릿 PC로 언제 어디서나 온라인 쇼핑몰, 모바일 앱, 소셜 미디어 등 다양한 플랫폼을 통해 정보를 검색, 공유하고 제품을 구매할 수 있죠. 이처럼 기업이 고객과 만나는 접점은 그 어느 때보다 다양해지고 있으며, 그만큼 고객의 요구와 기대의 변화에 귀를 기울이고 재빠르게 대응해야 할 필요성이

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Korean

Customer Intelligence | Data Management

Rainer SterneckerJuly 18, 2017 0

Kunde360 ist Anbieter360!

Der Datenschutz macht‘s möglich: Customer Intelligence 360 geht in die nächste Dimension! Der Kunde360, „Omni-Channel“, „Data-driven Marketing“ – wer hat in den letzten zwölf Monat davon gehört? Oder, ich versuche es mal anders rum: Wer hat nicht davon gehört? Ja, richtig – wir sind im Bereich Customer Intelligence/Marketing. Und alles,

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German

Analytics

Sandra HernandezApril 6, 2017 0

Contacto con gente real, una de las claves para Customer Experience

Los clientes han ido ganando poder y control sobre el proceso de compra, a tal punto que las compañías han tenido que replantear sus estrategias de marketing y centrarse en brindar algo más que un buen precio, necesitan generar estrategias de Customer Experience para crear un vínculo entre el comprador

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Spanish

Analytics | Customer Intelligence

Steffen StahlMarch 8, 2017 0

Customer Intelligence Forum 2017 - Gespräch mit Dr. Jörg Reinnarth, Geschäftsführer des SAS Partners Cintellic

Am 14. März findet in Frankfurt in der „Klassikstadt“ das Customer Intelligence Forum 2017 statt. Ich habe vorab Dr. Jörg Reinnarth, den Geschäftsführer vom SAS Partner Cintellic, gefragt, welche Rolle seiner Meinung nach Analytics in Sachen Marketingmaßnahmen & Co. in Zukunft spielen wird. Er sieht vor allem einen Kulturwandel auf

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German

Banking | Insurance | Manufacturing | Retail

Customer Intelligence

Federico Alberto PozziNovember 18, 2016 0

A 360 degrees journey around your digital customers with CI360

We all know that when customers are interested in a new product or service that you offer, digital channels are most often their first, and probably unique, point of interaction. What if every time customers interacted with you, they got exactly what they needed, with minimal effort? Marketers should use

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English

Customer Intelligence

Vaia TziagkaJuly 8, 2016 0

Interested in Customer Experience? Improving Communication is the key – Part 1

Being able to communicate effectively is the most important of all life skills. Communication can make or break our world. It can build up healthy and productive relationships or break them forever. For example, how many times each one of us has experienced quarrels that are just a result of

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English

Norm MarksJune 6, 2016 0

Connected vehicles and customers driving new automotive analytics opportunities

It's an exciting time to be in the automotive and transportation industry. The opportunities for business transformation and growth are enormous – and those companies that lead in implementing new ways to drive intelligent customer interactions will capture the greatest share of new revenue streams. For those of us fortunate enough

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English

Manufacturing

Data Management

Matthew MagneJune 6, 2016 0

In search of the Holy Grail: Sorry Hadoop fans, only MDM delivers single view of customer

Single view of customer. It's a noble goal, not unlike the search for the Holy Grail – fraught with peril as you progress down the path of your data journey. If you're a hotelier, it can improve your customer's experience by providing the information from the casinos and the spa at check-in to better meet your

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English

Customer Intelligence

Analise PolskyJune 3, 2016 0

Analytics and the customer journey: 7 best practices

Do you want to send out more timely, relevant offers to customers while they’re browsing online or visiting your store? What if you could reduce the average checkout time from four minutes to two by using your mobile app? If you want answers to these questions and others, then it’s

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English

Elizabeth BautistaMay 24, 2016 0

Así nos fue en el Customer Analytics 2016 realizado en México

El pasado 18 de mayo, se realizó el SAS Customer Analytics 2016 en el Hotel Four Seasons de la CDMX, contando con una asistencia de más de 100 participantes interesados y participativos en las sesiones enfocadas al customer experience y customer journey, así como la oportunidad de obtener más conocimiento

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Spanish

Analytics | Customer Intelligence

Ariadna SolisMay 9, 2016 0

Customer Intelligence, una necesidad actual

Hoy en día es de vital importancia voltear a ver, escuchar y entender a los usuarios, debido a que un solo producto o servicio por sí solo no representa algún valor cuando se tiene un gran número de competidores con el mismo producto, es necesario darle un valor agregado y

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Spanish

Analytics | Customer Intelligence

Federico Alberto PozziMay 4, 2016 0

Understanding Customer Experience through Omnichannel Analytics

The nexus of mobile, cloud, social and big data is radically reshaping the business world. Nowhere is the upheaval more dramatic than in areas with high customer engagement: retailing, financial and communications services, travel and customer service. Such profound changes in the landscape, driving heightened consumer expectations have pushed beyond

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English

Analytics

Elizabeth BautistaApril 21, 2016 0

SAS Global Forum: experiencia del consumidor 360°

Las marcas hoy en día están buscando mantener la fidelidad de sus clientes actuales y ganarse a los clientes potenciales por medio de una experiencia del consumidor 360° que como marca les dan a cada uno de ellos, sin embargo no todos han dado en el clavo para lograrlo de

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Spanish

Analytics

Lane WhatleyMay 15, 2014 0

Adding intelligence to the Internet of Things

Imagine this scenario: Every device we encounter in our day-to-day routine – from our refrigerators and automobiles to our water and gas meters – has embedded sensors that read real-time information and generate unfathomable amounts of data. Now take this scenario one step further. Imagine what kinds of insights we’d

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English

Analytics | Customer Intelligence | Learn SAS

Maggie MillerMarch 7, 2014 0

Using customer intelligence to increase your bottom line

Customer intelligence (CI) is critical for companies today. It can help you stay ahead of your competitors by giving you the right information to attract customers. Dr. Christophe Muse can teach you how to adopt new analytical and data-mining techniques for advanced customer intelligence applications. I interviewed Dr. Muse at

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English