Oliver Sheerin

Oliver is a Customer Intelligence Solutions Advisor at SAS. After spending nearly five years at, he has expertise across a number of categories in digital marketing, customer insight and customer engagement roles. His focus now is on helping organizations improve their customer experience with hyper-personalization, optimization and automation.

Machine Learning
Oliver Sheerin 0
Part 1: Marketing analytics is broken. Could intelligent automation fix it?

"According to Gartner, “over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments” – yet most companies expect to increase these investments over the next few years. How can we avoid throwing good money after bad?" By Oliver Sheerin, Senior Customer Intelligence Advisor, SAS. When