Author

Oliver Sheerin
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Oliver is a Customer Intelligence Solutions Advisor at SAS. After spending nearly five years at Amazon.co.uk, he has expertise across a number of categories in digital marketing, customer insight and customer engagement roles. His focus now is on helping organizations improve their customer experience with hyper-personalization, optimization and automation.

Analytics | Artificial Intelligence | Machine Learning
Oliver Sheerin 0
Part 1: Marketing analytics is broken. Could intelligent automation fix it?

"According to Gartner, “over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments” – yet most companies expect to increase these investments over the next few years. How can we avoid throwing good money after bad?" By Oliver Sheerin, Senior Customer Intelligence Advisor,

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English
Banking