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Blogs

Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Analytics | Data Visualization

Rick WicklinDecember 13, 2021 0

A principal component analysis of color palettes

In a previous article, I visualized seven Christmas-themed palettes of colors, as shown to the right. You can see that the palettes include many red, green, and golden colors. Clearly, the colors in the Christmas palettes are not a random sample from the space of RGB colors. Rather, they represent

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Advanced Analytics | Analytics | Customer Intelligence

Andrew FowkesDecember 10, 2021 0

Creating a personalised retail experience that stands out from the crowd

Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when

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Analytics

Alex CoopDecember 10, 2021 0

The future of AI from 5 influential figures

There is no shortage of challenges associated with the deployment of AI: a lack of access to infrastructure, a lack of skills, and new legislation meant to enforce the responsible use of this evolving technology. But the most consequential questions facing us are innately human. Namely, ensuring human agency, safety

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Analytics

Jong-Phil ParkDecember 10, 2021 0

SAS와 Microsoft의 초자동화(Hyper Automation)

Hyper Automation, 초(超) 자동화 제조, 여신, 물류 등의 산업군 및 마케팅, 영업 등의 직군에 종사하신다면 자동화(Automation)라는 용어는 그리 낮 설지 않은 용어일 것 입니다. 자동화는 인간의 노동 효율을 극대화하기 위해 인간의 개입을 최소화 하고 기계 또는 컴퓨터의 능력을 활용하는 방향으로 진화해 왔습니다. 예를 들어 마케팅 영역에서의 자동화의 경우, 마케팅 전략을

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Analytics

Oliver SheerinDecember 8, 2021 0

Part 3: Marketing analytics is broken. Here's how to fix it.

I’ve written before about how most marketing leaders are underwhelmed by the results they’re getting from marketing analytics, and how intelligent hyperautomation offers the potential to transform performance by shifting from traditional manual campaign generation and execution to an event-driven approach to marketing. The next question is how to put

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Analytics

Caslee SimsDecember 6, 2021 0

Preparing for the next disruption: our 2022 analytics predictions

We made bold predictions a year ago about what 2021 would bring. We’re bold enough to do it again for 2022. The pandemic disrupted traditional ways of life in 2021. Remote learning and working became the norm for many. Telehealth took off, and IT modernization accelerated in every industry. 2021

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Analytics | Programming Tips

Rick WicklinDecember 6, 2021 0

The expected number of points on a convex hull

While discussing how to compute convex hulls in SAS with a colleague, we wondered how the size of the convex hull compares to the size of the sample. For most distributions of points, I claimed that the size of the convex hull is much less than the size of the

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Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Lisa LoftisDecember 3, 2021 0

Out with the old, in with the new: 3 strategies for addressing the demise of cookies

The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces

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Advanced Analytics | Analytics

Falko SchulzDecember 2, 2021 0

Fighting the Amazon forest fires with advanced analytics

A team of SAS employees recently participated in a data-for-good project focusing on forest fires in the Amazon. In conjunction with the Amazon Conservation Association (ACA), the team explored options to collect and analyze publicly available imagery and fire data to better understand the drivers for forest fires as well

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Analytics

Burak BaskinDecember 1, 2021 0

Applying analytics to reduce violence against women: Lessons from VioGén

Around the world, violence against women is a huge problem. It has personal, social and economic costs. One study in Europe, for example, estimated that the cost of violence against women runs into hundreds of billions of euros each year. Law enforcement agencies are key to reducing and preventing violence

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Analytics

Melody Schopp, PhD

Melody Schopp, PhDDecember 1, 2021 0

Using data to understand the pandemic’s impact on individual K-12 learners

Whatever you choose to call it – learning loss, learning disruption, or unfinished learning – there is widespread agreement among educators, parents, and other caregivers focused on the needs of K-12 learners that COVID-19-related disruptions had a serious impact on their education. But dig a little deeper and the story

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Analytics | Learn SAS

Rick WicklinDecember 1, 2021 0

Beware of repeated values in loess models

Did you know that the loess regression algorithm is not well-defined when you have repeated values among the explanatory variables, and you request a very small smoothing parameter? This is because loess regression at the point x0 is based on using the k nearest neighbors to x0. If x0 has

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Analytics | Artificial Intelligence | Machine Learning

Tomada de: https://pixabay.com/es/illustrations/inteligencia-artificial-ai-6767499/

Andrés Mauricio Torres

Andrés Mauricio TorresNovember 30, 2021 0

Procesamiento de Lenguaje Natural, la inteligencia artificial en la era de los metaversos

Recientemente el mundo empezó a hablar con mayor frecuencia de los metaversos, una nueva experiencia en materia de conectividad que llevará a los usuarios a vivir asombrosas experiencias inmersivas y multisensoriales a través de novedosos dispositivos y plataformas tecnológicas. Aún cuando todavía hay muchos interrogantes y alternativas de cómo es

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Analytics | Learn SAS

Spiros Potamitis

Spiros PotamitisNovember 30, 2021 0

5 things you should know about SAS® Visual Forecasting

SAS Visual Forecasting is a powerful and flexible tool that can cover all the forecasting needs of an organisation. Users can automatically produce large-scale time series analyses and hierarchical forecasts – without human involvement. Having both a friendly user interface and a programmatic interface allows everyone to take part in

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Analytics

David FergusonNovember 30, 2021 0

Taking the first steps towards collections optimisation

The COVID-19 pandemic is triggering a debt collection crisis for the energy and utilities sector. How can collections teams control an explosion in delinquent accounts? The collections process is a vital component of any provider's business model, but it’s often an area that doesn’t receive the attention or investment it

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Energy & Utilities

Analytics | Customer Intelligence

Sandra Hernandez

Sandra HernandezNovember 29, 2021 0

Más marketing analítico para impactar la tendencia phygital

Según explica el sitio especializado Marketing4ecommerce, “el término phygital hace referencia a la conexión de dos entornos: el online y el offline (physical o físico + digital: phygital). En concreto, habla de integrar lo mejor del mundo físico y del digital para así crear un ecosistema de comunicación dinámico entre

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Analytics

Oliver SheerinNovember 29, 2021 0

Part 2: Marketing analytics is broken. Here’s how to fix it.

In the first part of this blog series, we explored a peculiar phenomenon. A recent Gartner survey indicates that over 50% of marketing leaders are “unimpressed by the results they receive from marketing analytics investments”, yet 85% predicted “significantly more” use of analytics by 2022. If the current approach isn’t

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Analytics

Julia MaurerNovember 24, 2021 0

Agil bedeutet nicht chaotisch

Die agile Arbeitsweise wird von vielen in Zusammenhang mit Softwareentwicklung gebracht. Wie im vorherigen Blogbeitrag zur agilen Transformation bereits erwähnt, hat SAS Ende 2020 die agile Transformation im Bereich Pipelineentwicklung / Demand-Generation vorangetrieben und durch die Vorteile des agilen Arbeitens auf den Bedarf an effizienterer Zusammenarbeit und mehr Fokus in

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Analytics | Artificial Intelligence

Colin GrayNovember 24, 2021 0

Using data to tell a story might be the most important skill

As artificial intelligence (AI) becomes more ubiquitous, organisations are starting to encounter a big issue: explainability. European law requires that organisations need to be able to explain decisions about individuals, such as whether to grant a loan, extend a line of credit, or even to start a fraud investigation. This

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Analytics | Fraud & Security Intelligence

Lisa WyverNovember 23, 2021 0

Payment scams are spiraling. How can businesses respond?

Fast-changing payment scams are on the rise. Learn how to fight back.

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Analytics | Artificial Intelligence

Thomas KeilNovember 22, 2021 0

Trustworthy AI: What it is and why we need it

We as a society should actively involve a divers, non-tech-audience into the discussion in the proper usage of AI – it can not be tech experts only discuss what our everyday life is impacting so much already.

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Analytics

Paul JonesNovember 17, 2021 0

Filling the recruitment gap: broadening strategies and reach or data science

Harvard Business Review may have dubbed being a data scientist the “sexiest job of the 21st century”, but that hasn’t necessarily made it easier to find analytics experts. There is still a huge skills gap in data science. Recently I met with Andreas Vermeulen who is Director of Technology and

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Analytics | Artificial Intelligence

Ilanite Keijsers

Ilanite KeijsersNovember 10, 2021 0

Humans and AI join forces to fight deforestation

The Amazon rainforest is the largest rainforest on our planet. Nowhere else in the world can we find more animal and plant species. Unfortunately, we lose on average 800 square kilometres of forest every day to deforestation for logging, agriculture or road construction. But there is still hope for our

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Analytics

Ines RiestraNovember 9, 2021 0

Data science for public safety: Preventing gender-based violence

Analytics offers huge potential to transform raw data into operational intelligence. It provides new insights into old or new problems. This is crucial in business – but it is even more important for tackling big societal issues, such as domestic violence or human trafficking. I recently had the opportunity to

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Analytics | Data for Good

Caslee SimsNovember 9, 2021 0

Can evidence-based policing change the narrative about public safety?

Multiple burglaries were reported over a three-week span in a specific area of Delaware. Delaware State Police used their institutional knowledge augmented by analytics and were able to bust the burglary ring after matching surveillance footage and public records to an address and photo description. In the past, the only option

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Analytics | Data Visualization

Rick WicklinNovember 8, 2021 0

The normal approximation and random samples of the binomial distribution

Recall that the binomial distribution is the distribution of the number of successes in a set of independent Bernoulli trials, each having the same probability of success. Most introductory statistics textbooks discuss the approximation of the binomial distribution by the normal distribution. The graph to the right shows that the

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Advanced Analytics | Analytics | Artificial Intelligence

10 cambios basados en datos que pueden hacer las empresas para impulsar su reactivación

José Mutis O.November 5, 2021 0

10 cambios basados en datos que pueden hacer las empresas para impulsar su reactivación

En varios de los países latinoamericanos, los gobiernos nacionales y departamentales han venido presentando diversas agencias analíticas y nuevos centros de monitoreo especializados en estas últimas semanas. Esta es una muestra más de cómo lo ocurrido en este último tiempo ha hecho que se tenga mucho más presente la inteligencia

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Advanced Analytics | Analytics

Luiz MalereNovember 5, 2021 0

A hora e a vez dos cientistas de dados

Uma das profissões mais cobiçadas e bem remuneradas atualmente é a de Cientista de Dados. Grandes empresas de telecomunicações, instituições financeiras e redes de varejo estão formando times com estes profissionais, e o movimento não é restrito às grandes corporações. Empresas médias também estão sedentas em busca de cientista de

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Brazilian Portuguese

Banking | Communications | Government | Health Care | Insurance | Retail

Analytics

Olivier PenelNovember 5, 2021 0

How to Get Started With Responsible AI

In my previous article, “The Vital Ingredients of Responsible AI,” I described the principles that underpin the need to develop AI systems that factor in the human factor, not only contribute to business outcomes but also protect individuals, society and the environment. While it’s difficult to argue with those principles,

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