For a long time, master data management (MDM) practitioners boasted about their ability to build a 360° view of customers by aggregating and proactively managing information coming from various business applications such as CRM systems, ERP applications, and other operational systems. But was it really a 360° view? What about
‘Tis the season. While the season means different things to different people, its most common theme is people buying things for people. Things that become presents when they are covered in wrapping paper. Two retailers have been running television commercial campaigns this season about how presents are wrapped. One campaign
I have a question --- do we need a logical data model for a conversion? Here are my thoughts. I believe the answer is yes if the conversion has any of the following characteristics: The target application is created in-house. This application will more than likely be enhanced in the
In the last post we looked at the use case for master data in which the consuming application expected a single unique representative record for each unique entity. This would be valuable in situations for batch accesses like SQL queries where aggregates are associated with one and only one entity record.
Data. It's everywhere. It can reside in many places through replication, accessibility needs or infrastructure costs. For reporting, that same data can be structurally changed (denormalized or aggregated) into additional reporting and analytic data repositories. Over time, new sources of enrichment of that data become available through traditional data sources