The Data Roundtable
A community of data management experts
We often talk about full customer data visibility and the need for a “golden record” that provides a 360-degree view of the customer to enhance our customer-facing processes. The rationale is that by accumulating all the data about a customer (or, for that matter, any entity of interest) from multiple sources, you
Most enterprises employ multiple analytical models in their business intelligence applications and decision-making processes. These analytical models include descriptive analytics that help the organization understand what has happened and what is happening now, predictive analytics that determine the probability of what will happen next, and prescriptive analytics that focus on
.@philsimon says that even seemingly useless information can be useful under the right circumstances.
Many people have the perception that data governance is all about policies and mandates, committees and paperwork, without any real "rubber on the road" impact. I want to dispel this viewpoint by sharing a simple example of how one company implemented data governance to enforce something practical that delivered long-term
In my prior posts about operational data governance, I've suggested the need to embed data validation as an integral component of any data integration application. In my last post, we looked at an example of using a data quality audit report to ensure fidelity of the data integration processes for
.@philsimon says that data-governance professionals will need to be more agile than ever.