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Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose while an even smaller amount (1%) feel certain
A SAS programmer was trying to implement an algorithm in PROC IML in SAS based on some R code he had seen on the internet. The R code used the rank() and order() functions. This led the programmer to ask, "What is the different between the rank and the order?
As a child therapist, and as a parent, I believe in the power of bibliotherapy. Reading about worries, social challenges, and big life changes is one of the most effective strategies to help your child learn about and cope with their feelings. May is Mental Health Awareness Month and reading
SAS and our vibrant partner network collaborate to help our customers address their toughest challenges with the power of data and AI. With partners around the globe and across industries, the SAS® Partner Program combines cutting-edge SAS software with our partners’ expertise and industry knowledge to meet customers’ unique business
The ancients’ practice of publicizing set-in-stone personal records would run anathema to modern data privacy laws. These days, in lieu of using contemporary personally identifiable records, I anonymized a 4,000-year-old tax record from ancient Babylon to describe three principles for effective data anonymization at scale: Embracing rare attributes: values and
A SAS statistical programmer recently asked a theoretical question about statistics. "I've read that 'p-values are uniformly distributed under the null hypothesis,'" he began, "but what does that mean in practice? Is it important?" I think data simulation is a great way to discuss the conditions for which p-values are
Quando analisamos a adoção e evolução tecnológica no setor público nos últimos anos, é seguro dizer que os avanços foram exponenciais. Neste sentido, é inegável que existe um mundo antes e depois da pandemia de Covid-19. A necessidade de atendimento das demandas dos cidadãos em um contexto de distanciamento físico
Ignorar los criterios ESG podría suponer un riesgo a largo plazo para el financiamiento de las empresas. Las decisiones medioambientales inadecuadas tomadas durante las últimas décadas han acelerado el cambio climático, lo cual ha traído consigo diversos problemas para la sociedad, entre ellas la crisis hídrica que se vive en
I've been fortunate to work on advanced analytics, machine learning and AI for more than 25 years. It’s more than a job. It’s my passion. So naturally, I was very interested in tuning into Microsoft AI CEO Mustafa Suleyman’s TED talk, What is an AI anyway? From my perspective, Mustafa
With so many options in the sea of protein supplements from protein and collagen powders to protein bars and premade protein shakes, it can be very overwhelming knowing what to pick. Below are the results from my premade protein shake search.
SAS inventors recently gathered to celebrate the 2023 patent honorees. The dinner event marked 20 years of the annual celebration and featured photos and memories from years past. SAS Senior Principal Patent Counsel Dwight Thompson offered opening remarks at The Umstead Hotel banquet in Cary, which he said was designed
At a recent conference in Las Vegas, a presenter simulated the sum of two dice and used it to simulate the game of craps. I write a lot of simulations, so I'd like to discuss two related topics: How to simulate the sum of two dice in SAS. This is
En los últimos años, la ciencia de datos ha experimentado un crecimiento exponencial y se ha convertido en un pilar fundamental para las estrategias de las organizaciones en todas las industrias. Sin embargo, para los data scientist experimentados, el panorama del dato se encuentra en un proceso de cambio constante.
When we think of something “new”, we tend to picture something clean, shiny, or efficient. The new normal of fraud only checks one of those boxes, and unfortunately, that’s “efficient.” Today, scams and cyber attacks are persistent, and part of a larger ecosystem of phishing and hacking attacks by both
Generative AI (GenAI) is booming. It’s not just a trend; it’s produced a seismic shift in how we approach innovation and technology. SAS Innovate 2024 has moved on from Las Vegas and is now on tour across the world. If you want a recap of what happened in Vegas or