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Artificial Intelligence | Customer Intelligence | Marketing
Lisa Loftis 0
AI and decisioning: The dynamic duo marketers need now

Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or

Artificial Intelligence | SAS Events
Danni Lynn 0
Human in the lead: Redefining the role of AI in financial services

Most conversations about agentic AI focus on how autonomous these systems can become. Financial services leaders are asking a different question: Where should autonomy stop? For banks and insurers, the challenge is not simply deploying AI agents. It is determining how those systems, governance requirements and human expertise can work

SAS Events
Albert Qian 0
Decision intelligence is having a moment – but why?

Organizations have spent years investing in data, analytics and AI. Many now have dashboards, predictive models and generative AI tools. Yet one challenge continues to surface: turning those insights into timely, consistent decisions. That’s one reason decision intelligence is getting more attention. As AI becomes part of everyday business, organizations

Analytics | Artificial Intelligence
SAS Colombia 0
Cuando el fútbol, la IA y la analítica juegan en el mismo equipo

Mientras millones de personas siguen atentos cada partido, analizan alineaciones y debaten sobre las posibilidades de sus selecciones favoritas, existen diferentes factores cada vez más influyentes en los resultados dentro y fuera de la cancha: los datos, la Inteligencia Artificial (IA) y la analítica. El fútbol moderno ya no se

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