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Yesterday at The Premier Business Leadership Series, I had the tremendous pleasure of attending the panel debate Balancing Intuition and Analytics in Decision Making. The panelists were: Malcolm Gladwell - Best-selling author of Outliers: The Story of Success, Blink and The Tipping Point; Tom Davenport - Best-selling author of Competing
Decision management expert James Taylor wins the prize for most prolific blogger from The Series. James gives us thorough summaries of great presentations on: Balancing Intuition and Analytics in Decision Making. Analytics & Innovation, Analytics in the Executive Suite. SAS Media Day customer panels on fraud detection. and optimization. By
I’m jumping in here to keep the blog balls in the air. With The Premiere Business Leadership Series in Las Vegas in full swing, there’s so much great material to share. We’ve tasked communication team members at the event with capturing and sharing as much of the great insights, advice
Malcolm Gladwell, author of Outliers and Blink, and Tom Davenport, Babson College professor and author of Competing on Analytics, engaged this morning in a debate on a live Webcast onsite at The Premier Business Leadership Series at Caesars Palace, Las Vegas. The theme of the debate is analytics vs. instinct:
Tuesday was a great day at M2009. I was able to talk to SAS Press author Randy Collica, who is working on a new edition of CRM Segmentation and Clustering Using SAS Enterprise Miner. I interviewed him and Curt Hinrichs, another SAS Press author, who is a coauthor of the
Last week I was a guest of Gaurav Verma on the SAS Applying Business Analytics Web Series, and presented “What Management Must Know About Forecasting.” One of the most important things you can bring to management’s attention is the benefit of making your demand forecastable. In forecasting we tend to
With local data highlighted in Microsoft Excel, you can then "Copy to SAS Server" to run SAS analytical tasks. The menu bar ('SAS' -> 'Active Data' -> 'Copy to SAS Server') is also the image below: SAS provides a knowledge base entry at: http://support.sas.com/kb/32/009.html to show how this can be done with a
Mike Schneider (@schneidermike) Notes from "Social CRM: Connecting Your Sales Force to the Social Web" at the Social Media Business Forum The problem: The sales force is busy, they're under pressure, they've got quotas and are presented with different methods. Social CRM: "The company's response to the customer's control of
My notes from The Future of Business on the Social Web panel at the Social Media Business Forum Jeff Cohen started the panel with a question: Has social media gone beyond communications? Does it impact everything a business does? Jason: "Social media" is an adjective. There's always something after it.
Panelists: (left to right) Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the "Who should own social media?" session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it's better to have a person who
The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four "mixologists" who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before
My notes from the Business Blogging: Tips and Case Studies panel at MarketingProfs Digital Marketing Mixer. Panelists: Mike Volpe, @mvolpe Charlie King, @CharlieKingGolf Ilya Mirman, @IlyaMirman Mike: Smaller companies can get a lot of leverage out of inbound marketing. The amount of money you have no longer dictates how many
My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O'Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman's, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam
Bulk editing of multiple data elements An example of this is when you have 10 items that are numerical and therefore are set to allow measures, but should be classified as categorical (such as serial numbers and ids), you can select all of these values, now you can in one
Notes from the panel discussion today at MarketingProfs Digital Marketing Mixer. Panelists: Michael Brito, @Britopian Becky Carroll, @bcarroll7 Tom Diederich, @Dieds For their Ajay Bhatt campaign, Intel found their was a huge outpouring of demand for t-shirts with Ajay's picture, based on the conversations on Facebook, Twitter, blogs, etc. They