This year’s Polish SAS Forum conference gathered more than 900 enthusiasts of the use of analytics for the generation of innovation. The business session in the Customer Intelligence domain was focused on the methods of meeting the challenge of maximization of revenue while keeping the customers satisfied. Market leaders highlighted
Digitalisierung, Big Data, IoT, Smart Data – die Liste an Ansätzen, die den Klassiker „aus Daten mach Umsatz“ neu definieren wollen, wird länger und länger. An cleveren, schlüssigen und vielversprechenden Methoden mangelt es sicher nicht, ihnen allen gemein ist aber der mahnende Zeigefinger und ewige Spielverderber Datenqualität. Und wie das
In my previous post, I showed you how to change the titles in graphs produced by analytical procedures; today I will show you how to remove subtitles that procedures display on some output pages. The following step creates output that contains a SAS title ('Illustrate the CIF Plot'), a PROCTITLE
Suppose you are using SAS Studio and the statistical task you need to perform is not a supported option or feature in SAS. I know that sounds almost impossible because the statistical tasks in SAS Studio are so awesome. But, just in case you need to tweak a program or
¿Recuerda cómo se tomaban las decisiones de mercadeo antes de que apareciera internet? Gerentes de mercadeo que hacían de usuarios incógnitos para conocer la experiencia de los clientes, colaboradores que contaban una a una las personas que pasaban por cierto lugar para saber el tráfico potencial que podría llegar a
Oggetti fisici, sensori e connessione a Internet. In una parola, IoT. Dal computer in ogni casa, siamo passati al computer in ogni cosa. L’idea che gli oggetti che comunemente ci circondano possano dialogare tra di loro e diventare parte attiva della nostra esperienza di vita al lavoro, in viaggio, durante
Longevity research represents facts and figures related to one's accumulation of years on this planet. Hawaiians top the charts in the US with a life expectancy of 80 years while, believe it or not, DC represents the lowest at 72 years. NC, although known for delicacies like sweet tea and barbeque,
Der Top-Manager sitzt uns gegenüber und prognostiziert, dass die „kleinen Schnellboote“ unter den IT-Projekten der kommenden Monate ein hohes Gut sein werden. Er ist CIO einer der fünf größten Versicherer in Deutschland und spricht von agilen Projekten mit agilen Teams. Voraussetzung: entsprechende Software, die eine solche Agilität ermöglicht. Und an
Somewhere in my past I encountered a panel of histograms for small random samples of normal data. I can't remember the source, but it might have been from John Tukey or William Cleveland. The point of the panel was to emphasize that (because of sampling variation) a small random sample
Like most of marketers, I find myself reflecting on the evolution of brands. In an increasingly digital world, what is the role of the brand and how can marketers drive more effective customer engagement through Customer Analytics? The last edition of BRANDY16 in Milan brought together diverse speakers and attendees, and generated plenty for
Teacher preparation programs have received some pretty harsh criticism in recent years. For example… “If there was any piece of legislation that I could pass it would be to blow up colleges of education.” –Reid Lyon, National Institute of Health “By almost any standard, many if not most of the
Ab 2018 verschärft die EU massiv den Datenschutz. Betroffen ist weltweit jedes Unternehmen, das EU-Bürgern etwas anbietet, ihr Kauf&Klick-Verhalten analysiert oder im Auftrag verarbeitet. Erste Projekte sind bereits gestartet, um die geforderten „angemessenen Maßnahmen“ real auch nachweisen zu können. Denn hohe Strafen und schlechte Presse lauern. Es lockt das Vertrauen
Maybe programming isn’t quite as dangerous as a lightsaber battle, but if you think using SAS to turn data into action feels a little bit like magic, you should know that nobody is better at harnessing “the Force” of DS2 than SAS Jedi Mark Jordan. Mark has a resume that
If you consider yourself as a visualization expert, you strive to create graphs that set you apart from the data analysts and statisticians. Graphs that merely plot the data in a clear/concise manner aren't enough for you. You want your graphs to also be intuitive, easy to read, and provide
In the first three articles of the series we drilled down to Data Management and Data Quality as the basis for fraud detection analytics, to Business Rules and Watch lists techniques that play always a crucial role for claim handlers and fraud investigators and to Advanced Analytics which add a
Our world is now so awash in data that many organizations have an embarrassment of riches when it comes to available data to support operational, tactical and strategic activities of the enterprise. Such a data-rich environment is highly susceptible to poor-quality data. This is especially true when swimming in data lakes –
A SAS customer asked how to use background colors and a dashed line to emphasize the forecast region for a graph that shows a time series model. The task requires the following steps: Use the ATTRPRIORITY=NONE option on the ODS GRAPHICS statement to make sure that the current ODS style
People say that the world has changed, but I think it'd be more accurate to say that people that have changed the world. Social media, big data, big analytics, internet of things … whether you're an executive, a data scientist, or a student, when you hear these buzzwords, you have
We all know that when customers are interested in a new product or service that you offer, digital channels are most often their first, and probably unique, point of interaction. What if every time customers interacted with you, they got exactly what they needed, with minimal effort? Marketers should use
Datenqualität ist ein Thema, das in Versicherungen häufig thematisiert wird, im Projektalltag aber ebenso häufig eine untergeordnete Rolle spielt. Ich habe Karen Prillwitz zum Stellenwert des Themas Datenqualität bei großen Versicherern befragt. Karen Prillwitz hat viele Jahre Versicherungen beraten und als Projektleiterin in einem großen deutschen Versicherungskonzern die Auswirkungen schlechter
Anyone know what's the number two form of economic crime, in terms of losses? Believe it or not, it's procurement fraud. I grew up in a small town south of “Big D” and in my neck of the woods having two first names is, well, normal. So, when Will Farrell’s character,
With fall comes cooler weather and, of course, football. Lots of football. Often times there will be two NFL games on that my husband wants to watch at the same time. Instead of flipping back and forth between two television stations, he can watch both games simultaneously, thanks to the
Cooperation and information sharing between tax authorities around the world can help ensure that taxpayers pay the right amount of tax to the right jurisdictions. The Common Reporting Standard (CRS) is an agreement between countries in the Organisation for Economic Co-operation and Development to collect and share data from their financial institutions annually. This remarkable achievement
There are several ways to buy data, and even more companies who are willing to sell it. By annual subscription or by the drink, third-party data vendors promise they can solve your identity theft and non-compliance problems. It’s as simple as signing a contract, and letting the data tap begin
Recently, my fellow SAS blogger Rick Wicklin wrote a post showing how to graph the ages of all the US presidents. And Chris Hemedinger showed how to create a bar chart showing the number of presidents having each of the 12 zodiac signs. Both are interesting graphs, but I wanted to
At SAS, we've worked hard to transform ourselves into an analytical marketing organization. And it's an ongoing journey. As new tools and data sources appear, we'll continue to grow, change and improve. As the leader of this effort, I wish there had been a how-to guide available when we started
W czwartym wpisie z serii 10 przykazań Ekonometrii Stosowanej poruszyliśmy kwestie związane z zachowaniem prostoty i jasności stosowanych rozwiązań oraz weryfikacją modeli. Dziś przedstawię kolejne przykazanie, które wiąże się z wykorzystaniem technik data mining. 7. Data mining stosuj z rozwagą. Data mining jest w środowisku ekonometrycznym pojęciem kontrowersyjnym i budzącym
A hot button issue this election season was the need to determine the eligibility of people for various government programs like the Affordable Care Act (ACA), Medicare and Medicaid, or entry into the United States as a migrant refugee. “Look, we’re facing the worst refugee crisis since the end of
There are no limitations for what you can accomplish. That’s the message Keith Poston from the Friends of the North Carolina Museum of Natural Sciences imparted to 300 middle and high school students, teachers and parents assembled this week at the museum for the fourth STEM Career Showcase for Students
Niemand, wirklich niemand ist bereit, auf eine Entscheidung zu warten, wenn es um die Kreditvergabe geht. Heute erwartet jeder Verbraucher, Produkte und Dienstleistungen sofort zu bekommen, sogar bei den früher so beratungsintensiven Finanzprodukten. Dies stellt Finanzinstitute vor ganz spezielle Herausforderungen: Sie müssen über die richtigen Prozesse verfügen, um die schnellen
