Yearly Archives: 2016

Customer Intelligence
Hana Kvartová 0
Why I’m not Loyal

If a retailer degrades a loyalty card down to the level of a discount card, it shouldn’t expect higher revenues and customer loyalty. And it certainly can’t expect to know them any better. The floodgates of loyalty cards have opened as of late. Ten years ago I had just one

Lavanya Mandavilli 0
Passcode security for SAS Mobile BI

Mobile devices travel with humans pretty much anywhere that humans want to go. Unlike desktop computers that stay fixed and grounded within brick and mortar walls, mobile devices are used in all sorts of locales – offices, homes, cars, planes, swimming pools, soccer fields, movie theaters – the list goes

Analytics
Torsten Beck 0
Big Data: Theorie versus Praxis

Letztens ist mir das Buch des Naturwissenschaftlers und Comedians Vince Ebert in die Hände gefallen. Es war anfangs sehr lustig und unterhaltsam, bis zu dem Kapitel, in dem es um das Thema Big Data ging. Danach führe die Analyse großer Datenmengen dank des Phänomens „Zufall“ zum Big Fail. Im Folgenden möchte

Dr. Sunil Bhardwaj 0
What makes a data scientist?

The term Data Scientist is in vogue right now. Let’s explore Data Science, what key skills make a data scientist and how SAS’ Academy of Data Science may help advance your career. The term "data science" (originally used interchangeably with "datalogy") has existed for over thirty years and was used

Mary Betts 0
Who ya gonna contact? Customer Contact Center!

Do you need help finding product information or navigating the SAS website or options for getting started with SAS? Do you need, information about course availability and registrations, training discounts, and certifications? Would access to sample code be helpful? How about, event-related support, assistance identifying and connecting with the right person

Di Lee 0
Are you getting your fair share of my wallet?

Every grocery store must be laser focused on those things that maintain a competitive edge in this saturated market. In Bedford, NH, with a population around 21,000, there are six grocery stores and two mass merchants who sell groceries. If Bedford is like the national average, these food retailers are

Susan Farago 0
Beyond the Credential: Testing test questions

Any subject matter expert (SME) who has written test questions will tell you it is a lot harder and much more time consuming than they initially expected. Many believe they can simply write down any topic-related question that pops in their mind. Easy, right? Not so fast. Questions should be

Data Management
Jim Harris 0
Who was that masked data?

Data access and data privacy are often fundamentally at odds with each other. Organizations want unfettered access to the data describing customers. Meanwhile, customers want their data – especially their personally identifiable information – to remain as private as possible. Organizations need to protect data privacy by only granting data access to authorized

Analytics
Monika Swoboda 0
5 wskazówek jak połączyć analitykę i Customer Journey - jak stworzyć Customer Journey Map? (#1)

Z pierwszego wpisu wiemy już czym jest Customer Journey, dlaczego jest tak istotne oraz co wpływa na doświadczenia naszego klienta z marką. Dziś natomiast będzie o mapie ścieżki klienta. DOBRA RADA #1: Zacznij! Narysuj ścieżkę klienta. Narysowana ścieżka klienta, czy też mapa, to nic innego jak wizualizacja poszczególnych kroków i interakcji

Analytics
Patryk Choroś 0
3 principles of competing on analytics

In the digital era data analysis is not even a necessity, but an everyday task of any company. The effectiveness and efficiency of decision-making processes has a key influence on whether the organization is successful or fails. The use of advanced analytics in order to obtain the best possible recommendations

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