Tag: analytics

Patrick Homer 0
The analytics-driven marketing evolution in life sciences

PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within

Paula Brown 0
Creating the care we deserve

Earlier this month I attended my first Forbes Healthcare Summit, where the stated goal for this year was to “figure out how to create the kind of care we know we deserve.” The event offered a unique gathering of pharmaceutical, health care and biotechnology chief executives engaged in frank discussions

Paula Brown 0
Creating the care we deserve

Earlier this month I attended my first Forbes Healthcare Summit, where the stated goal for this year was to “figure out how to create the kind of care we know we deserve.” The event offered a unique gathering of pharmaceutical, health care and biotechnology chief executives engaged in frank discussions

Lee Shirkey 0
Health care spending waste? Analytics is the answer

We have all heard many times about how much the US spends on health care each year. But let’s hear it again . . .  because it is staggering: According to Centers for Medicare and Medicaid Services (CMS), in 2013, the national health expenditure (NHE) grew to $2.9 trillion. That

Leo Sadovy 0
Tell me something I don’t know

What is information? The lack of a working definition plagued both science and the emerging telecommunications industry until the arrival of Claude Shannon and his famous 1948 paper, “A Mathematical Theory of Communication”, based on his cryptography work during WWII while at Bell Labs.  The landmark article is considered the

Analytics | Fraud & Security Intelligence
Ricky D. Sluder, CFE 0
Why Excel isn’t the solution for health care fraud, waste and abuse investigations

To prepare for the data challenges of 2015 and beyond, health care fraud, waste and abuse investigative units (government funded and commercial insurance plans, alike) need a data management infrastructure that provides access to data across programs, products and channels. This goes well beyond sorting and filtering small sets of

Analytics
Anjelica Cummings 0
The cure for cancer lies in our apps

Every new piece of technology today can be rooted back to the creation of the iPhone, and it’s what David Pogue, Author, Host of NOVA ScienceNow and Yahoo Tech Columnist, calls the singular invention that caused the greatest gap between generations. While its touchscreen, audio, video, Wi-Fi, GPS, wireless antenna

1 17 18 19 20 21 32