PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within
Tag: analytics

Earlier this month I attended my first Forbes Healthcare Summit, where the stated goal for this year was to “figure out how to create the kind of care we know we deserve.” The event offered a unique gathering of pharmaceutical, health care and biotechnology chief executives engaged in frank discussions
Earlier this month I attended my first Forbes Healthcare Summit, where the stated goal for this year was to “figure out how to create the kind of care we know we deserve.” The event offered a unique gathering of pharmaceutical, health care and biotechnology chief executives engaged in frank discussions

We have all heard many times about how much the US spends on health care each year. But let’s hear it again . . . because it is staggering: According to Centers for Medicare and Medicaid Services (CMS), in 2013, the national health expenditure (NHE) grew to $2.9 trillion. That

We have all heard many times about how much the US spends on health care each year. But let’s hear it again . . . because it is staggering: According to Centers for Medicare and Medicaid Services (CMS), in 2013, the national health expenditure (NHE) grew to $2.9 trillion. That

If you're just a casual Star Wars fan, you might be confused about the order of the movies. Here's a SAS graph that will help you make sense of it all, before Episode VII comes out this week! If you'd like to see how I created this custom graph, here's a
There’s more than one way to make a poor decision. Bad data, inappropriate assumptions and flawed logic are just three of the missteps you can take on your climb up the Ladder of Inference, a concept first developed by Chris Argyris, professor of business at Harvard, in 1974, and later popularized

Imagine trying to make the right decision for a child in protective custody if your information was limited only to what was reported to your department about a single incident. Without additional information about the child’s home environment, health and education, criminal background of adults in the child’s life, and

Wer es von Ihnen, liebe Leser, bis hierhin geschafft hat, herzlichen Glückwunsch! Und auch vielen Dank an die Engel, denn die rackern sich gerade ganz schön ab. Während wir uns innerlich auf den 24. Dezember vorbereiten und gemütlicher werden, drehen die Engel nochmals richtig auf. Heute überführt ein Algorithmus ein

Saturday Night Live has been on television for about as long as most of us have been old enough to stay up and watch it (since 1975). Therefore, when I saw that Rolling Stone had ranked all the cast members throughout the show's history, I knew this was going to

Data science is hot. You've undoubtedly heard a lot about the field and the role of the data scientist, now it's time to learn more. So, here are the top three reasons to become a data scientist. 1 – For the enjoyment of creating and building new “things” No, data scientists do not

Here in the US, California is known as "wine country" - but I was wondering what other states make wine, and whether there have been any big changes in recent years. This seemed like a good excuse for some graphical analytics... My previous blog analyzed where various Thanksgiving foods were produced. I was
What is information? The lack of a working definition plagued both science and the emerging telecommunications industry until the arrival of Claude Shannon and his famous 1948 paper, “A Mathematical Theory of Communication”, based on his cryptography work during WWII while at Bell Labs. The landmark article is considered the
Como CEO usted está lleno de preocupaciones y ocupaciones, sin embargo una de las situaciones que a todas las empresas les quita el sueño es la gestión adecuada en su cadena de suministro. ¿Y es que acaso sí llevamos eficientemente la planificación, organización y control de cada una de las

In my first post, I talked about the hell of using Excel for all your data needs; in my second post, I covered the building blocks and initial first steps that will lead you to a future proof data strategy. Now let’s zoom in on the three domains that underpin

Government organizations are seeking new and innovative ways to use an abundance of data – both internally for government operations and externally to provide the public with greater access to information. This intersection of open and internal government data is the topic of a Route Fifty webinar taking place on

What happened to the adage, "What gets measured, gets done"? Though progress is being made, there are too many child protection agencies that have yet to understand the profound impact data-informed policy and practice have on performance outcomes, as well as staff retention and satisfaction. Without dipping deep into the

John Beale was one of the highest paid government employees. A 10-year veteran of the Environmental Protection Agency (EPA), Beale defrauded the Federal Government of nearly $1M in employment wages and fraudulent travel. Beale came under suspicion after it was noticed that the he was still being paid wages 19

Barbarians are relentless, and they are inside the gates! That didn't go well for the Romans, and they had the most advanced technologies of their day. So how do we do better against the relentless waves of cyber barbarians attacking virtually everywhere? The answer to that is analytics, which offers early

Identity fraud typically conjures thoughts of credit card scams or stolen Social Security numbers. Medical identity fraud is often overlooked, but can be a crime that kills. On the black market your medical identity can be worth as much as $50 per person versus $1 for a Social Security Number.

To prepare for the data challenges of 2015 and beyond, health care fraud, waste and abuse investigative units (government funded and commercial insurance plans, alike) need a data management infrastructure that provides access to data across programs, products and channels. This goes well beyond sorting and filtering small sets of

International Fraud Awareness Week begins on Monday, and you know what that means. Our intrepid team of fraud experts is taking over the State and Local Connection blog! Fellow bloggers, get ready. Each day next week one member of the SAS Fraud and Security Intelligence team will post on a

This summer, I had several interesting sessions with customers and prospects. Much to my surprise, two of them, both multinational organizations, were doing most of their data related tasks in Excel. This happens every now and then -- I come across organizations (like yours?) where people are manipulating and ‘analysing’

Analytics claim this is the 20th most used word in English writing. What word, you might ask? This word. Which one? This one right here! You might think I'm trying to lead into an Abbott & Costello-style comedy routine, but I literally mean this word ... the word 'this'! As you can

With so many cybersecurity stories and large scale data breaches in the news, it's no wonder that cybersecurity is a top priority for leaders in many industries. But did you know analytics can help protect your customer and organizational data? Franklin Witter, Principal CyberSecurity Consultant, recently shared these three cybersecurity

Endless Summer is both a surfing movie, and the idea that "if one had enough time and money it would be possible to follow the summer around the world, making it endless." Summer temperatures are fine if you're swimming & surfing, but I prefer slightly cooler temperatures - perhaps an

Data is used to answer many different questions, but one common theme we’ve been seeing in the industry is using data for the common good. After Hurricane Katrina struck New Orleans, the Office of Performance and Accountability (OPA) was challenged with rebuilding the city. Joel Mullis, the city’s first data

Das größte Taxiunternehmen besitzt kein einziges Taxi, das größte Hotelunternehmen besitzt kein Hotel, die größten Musikplattformen haben keine Künstler unter Vertrag. Wie der Erfolg beweist ist nicht das Besitzen der Schlüssel zum Erfolg, sondern die optimale Nutzung und Verteilung von vorhandenen Ressourcen. AirBnB, Uber und Spotify machen es vor. Aber

Every new piece of technology today can be rooted back to the creation of the iPhone, and it’s what David Pogue, Author, Host of NOVA ScienceNow and Yahoo Tech Columnist, calls the singular invention that caused the greatest gap between generations. While its touchscreen, audio, video, Wi-Fi, GPS, wireless antenna

As I continue to apply analytics to various aspects of Halloween, I turn my attention to planning my trick-or-treat route ... Random picture: Here's a shot of my friend Sara's trick-or-treat crew. With tiny legs, and huge loads of candy, having an efficient route is very important! :) I started by